Introduction

The data presented here focuses on the Costume Jewelry & Accessories category on TikTok U.S. for the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the consumer preferences and market trends within this specific segment. Understanding this data is crucial for both consumers looking for trendy accessories and industry players aiming to capitalize on the market's dynamics.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Costume Jewelry & Accessories category. Sales figures vary significantly, with some products achieving high sold counts and substantial GMV Gross Merchandise Volume. The growth trends also differ, with some products showing remarkable growth rates like the Letter & Heart Necklace for Women with a 431.76% GMV qoq Quarter on Quarter growth rate in terms of GMV, while others experienced declines such as the Cute Heart Design Stud Earrings with a -3.84% GMV qoq. Price ranges also span a wide spectrum, from relatively inexpensive items like the Cute Cherry Design Keychain to more costly pieces like some of the necklaces with precious metal plating.

Detailed Analysis

[Valentine's Day Gift] - Locked Unisex Permanent Couples Bracelets with Special Clasp

This product had a sold count of 4369 and a GMV of 20.75万. With a GMV qoq of 129.37%, it experienced significant growth. The Valentine's Day theme likely contributed to its popularity during this week, as it was positioned as a perfect gift for occasions like anniversaries and birthdays. Couples might have been attracted to the idea of a permanent and unique bracelet to mark their relationship.

Letter & Heart Necklace for Women

The Letter & Heart Necklace for Women sold 2989 units and had a GMV of 11.52万 with an astonishing 431.76% GMV qoq. Its appeal could be attributed to its versatility as a girlfriend accessory, along with the added bonus of coming with a rose gift box. The back-to-school and summer season might have also played a role, as it was marketed as suitable jewelry for those times, making it a popular choice among women.

Rhinestone Heart Pendant Necklaces for Women

This necklace had a sold count of 2144 and a GMV of 3.77万 with a 32.38% GMV qoq. The combination of being a gift option for various occasions like summer, anniversaries, and Valentine's Day, along with its dainty design and engraved "I Love U" message, likely attracted customers. The inclusion of a flower and gift box also added to its appeal.

2 Pack Initial Letter Pendant Necklaces for Women

There were two versions of these initial letter pendant necklaces in the data. The first one sold 2112 units with a GMV of 3.64万 and a 41.65% GMV qoq. The second one sold 1391 units with a GMV of 1.73万 and a 15.58% GMV qoq. The adjustable chain and the personalized touch of the initial letter pendant likely made them popular, especially as Valentine's Day jewelry for women and girls.

20G/18G/16G Titanium Horseshoe Nose Ring Internally Threaded Gems

This piercing jewelry item sold 1954 units and had a GMV of 1.96万 with a 300.21% GMV qoq. The high growth rate could be due to the increasing popularity of body piercings and the unique design of the titanium horseshoe nose ring with internally threaded gems. It offers a trendy option for those interested in earring daith cartilage helix and other piercing styles.

Tewiky Simple Crown & Cross Pendant Choker Necklace

The Tewiky Simple Crown & Cross Pendant Choker Necklace sold 1676 units and had a GMV of 2.18万 with a 62.09% GMV qoq. Its all-match and exquisite design, along with being suitable for daily wear and as a Christmas and Valentine's Day gift, likely contributed to its sales. It provides a trendy and stylish option for both men and women.

Cute Heart Design Stud Earrings

The Cute Heart Design Stud Earrings sold 1615 units but had a negative GMV qoq of -3.84%. Despite being fashionable jewelry for women and suitable for parties and daily clothing decor, it might have faced competition from other similar products or perhaps the market demand for this particular style of heart design studs waned during this week.

Letter Heart Design Pendant Necklace for Women

This necklace sold 1522 units and had a GMV of 2815.7 with a -18.2% GMV qoq. The rhinestone decor and stainless steel construction might have been appealing, but the decline in sales could be due to factors such as changing fashion trends or the presence of more attractive alternatives in the market.

Cute Cherry Design Keychain

The Cute Cherry Design Keychain sold 1489 units and had a GMV of 5300.84 with a -38.04% GMV qoq. While it was marketed as a trendy and exquisite keychain for birthday gifts, the significant decline in sales could be attributed to various factors such as oversaturation of the keychain market or a shift in consumer preferences towards other types of accessories.

Summary

The Costume Jewelry & Accessories market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 was a dynamic one. Key factors influencing market performance included the occasion such as Valentine's Day, product design and quality, marketing and packaging like gift boxes, and price. For industry practitioners, it is recommended to closely monitor these factors. Capitalize on popular occasions by offering relevant and unique products. Ensure product designs are trendy and of good quality. Invest in attractive packaging to enhance the gift appeal. And finally, price products competitively to attract a wider range of customers.