Introduction

The data presented here is sourced from the TikTok US market for the week of 2025/01/26 - 2025/02/01, focusing on the Functional Bags category. This data is crucial as it provides valuable insights into consumer preferences and market trends within this specific segment, helping both consumers and industry players make informed decisions.

Analysis and Conclusions

Data Overview

The chart data for Functional Bags on TikTok US during the specified week shows a diverse range of sales figures, growth trends, and price points. Some bags witnessed significant growth, while others experienced declines. The GMV Gross Merchandise Volume figures also vary widely, indicating different levels of market success among the products.

Detailed Analysis

LOVEVOOK Valentine's Day Canvas Laptop Tote Bag

This bag had an impressive sold count of 1995, with a GMV of 8.83万 and a remarkable GMV qoq Quarter-on-Quarter Growth of 193.74%. Its popularity could be attributed to its multiple features such as being suitable for different laptop sizes, having a clutch purse, cup holders, and being a great gift option for Valentine's Day. It clearly meets the demands of women looking for a functional and stylish bag for work, office, or casual use.

Lipstick Makeup Bag

The Lipstick Makeup Bag had a sold count of 1081 and a GMV of 1.28万 with a relatively modest GMV qoq of 1.13%. Its compartmentalized design and portability likely appeal to women who need a compact and organized storage solution for their makeup essentials.

Lunch Bag for Women Men

With a sold count of 907, this lunch bag had a GMV of 8342.69 and a negative GMV qoq of -41.19%. Despite the decline, it still remains a popular choice, possibly due to its large insulated and reusable nature, making it suitable for work picnics and daily lunches.

Makeup Bag with Mirror and Light

This makeup bag had a sold count of 905 and a GMV of 1.27万 with a GMV qoq of 20.99%. The added features of a mirror and adjustable dividers for makeup brushes storage make it a convenient option for travelers and makeup artists alike.

MINISO Barbie Sunlight Shining Series Lunch Box Bento Bag

With a sold count of 880 and a GMV of 1.14万 and a high GMV qoq of 51.46%, this cute cartoon-themed lunch bag is a perfect gift for girls starting a new semester. Its appeal lies in its cute design and portability.

BAGSMART Zora Spacesaver 4-in-1 Puffy Multi-Functional Toiletry Bag

This toiletry bag had a sold count of 508 and a GMV of 1.83万 with a significant negative GMV qoq of -58.39%. Despite the decline, its large capacity and multiple compartments make it a useful travel organizer for women.

The Iris Mini Backpack #9013

With a sold count of 495 and a GMV of 2.08万 and a negative GMV qoq of -13.76%, this lightweight and durable backpack offers a practical option for those in need of a small and sturdy bag for various activities.

Portable Makeup Bag

This makeup bag had a sold count of 469 and a GMV of 3853.15 with a negative GMV qoq of -26.35%. Its large capacity for cosmetic storage and versatility as a travel and stationery bag give it some appeal, though the sales decline indicates possible competition in the market.

Black Rectangle Makeup Bag

With a sold count of 424 and a GMV of 1.27万 and an astonishing GMV qoq of 5200%, this makeup bag experienced a huge growth. Its simple yet functional design might be the reason behind its sudden popularity.

Cherry & Bow Pattern Makeup Bag

This makeup bag had a sold count of 329 and a GMV of 694.19 with a GMV qoq of 1.98%. Its lightweight and multi-functional nature, suitable for leisure travel and various occasions, make it an option for those seeking a casual travel makeup bag.

Summary

Overall, the Functional Bags market on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a dynamic landscape. Key factors influencing market performance include product features such as capacity, functionality, and design, as well as seasonal and occasion-related appeal. For industry practitioners, it is recommended to focus on enhancing product features, leveraging seasonal and occasion marketing, and closely monitoring market trends to stay competitive.