Introduction

The data presented here focuses on the best-selling men's shoes on TikTok US for the week of 2025/01/26 - 2025/02/01. The source of this data is not clearly specified other than being related to the TikTok US market analytics. Understanding this chart is crucial for both consumers who want to stay updated on popular footwear choices and for market players looking to gauge the performance of different men's shoe products.

Analysis and Conclusions

Data Overview

The sales figures for men's shoes on TikTok US during this week show a diverse range. The sold count varies from as low as 537 for some products like Men's Running Shoes Blade Tennis Walking Fashion Sneakers to as high as 3499 for Men's Lace Up Low Top Anti Piercing & Anti Smashing Safety Shoes with Rotating Button. The GMV Gross Merchandise Volume also spans a wide range, from $1146.6 for Men's breathable non-slip casual shoes to $110,500 for the aforementioned safety shoes. In terms of growth trends, we see significant variations as well. Some products like Crocs Adult Salehe Bembury X Crocs The Pollex Clogs had an impressive GMV qoq Quarter on Quarter Growth of 781.25%, while others like Men's Letter Design Fall Running Durable Athletic Shoes for Gift had a decline of -44.16%.

Detailed Analysis

Men's Lace Up Low Top Anti Piercing & Anti Smashing Safety Shoes with Rotating Button

This product had the highest sold count of 3499 and a GMV of $110,500 with a healthy GMV qoq growth of 8.28%. The popularity of this safety shoe could be attributed to its features such as being anti-piercing and anti-smashing, making it suitable for outdoor work, especially for healthcare workers. The rotating button feature might also add to its convenience and appeal, making it a top choice among consumers in need of reliable work footwear.

Crocs Adult Salehe Bembury X Crocs The Pollex Clogs

With a sold count of 705, it managed to achieve a GMV of $35,200 and an astonishing GMV qoq growth of 781.25%. The brand name Crocs is well-known and has a certain level of brand loyalty. The collaboration with Salehe Bembury might have added a unique and trendy touch to the product, attracting consumers who are looking for both comfort and style in their footwear choices.

Men's Letter Design Fall Running Durable Athletic Shoes for Gift

This product had a sold count of 1277 and a GMV of $21,700 but faced a significant decline in GMV qoq of -44.16%. The decline could be due to various factors. Perhaps the design, which was targeted for fall 2024 and as a gift option, might not have resonated as well with consumers during the week of analysis. Or there could have been increased competition from other athletic shoes with more appealing features or pricing.

Summary

Overall, the men's shoes market on TikTok US during this week shows a dynamic landscape. Key factors influencing market performance include product features such as safety and comfort, brand collaborations, and seasonality of designs. For industry practitioners, it is recommended to focus on enhancing product features that meet the specific needs of the target market, leveraging brand partnerships to create unique offerings, and staying attuned to the changing consumer preferences throughout the year. By doing so, they can better position their products to achieve higher sales and growth in this competitive market.