Introduction

The data presented here focuses on the maternity supplies category within the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01. The source of this data is not clearly specified other than being related to the TikTok U.S. market analytics. This data is of significant importance as it provides insights into what maternity products are popular among consumers, which in turn can help both manufacturers and retailers understand the market demand better and strategize their marketing and production efforts accordingly.

Analysis and Conclusions

Data Overview

During the week of 2025/01/26 - 2025/02/01, a variety of maternity supplies were among the best-sellers on TikTok U.S. The sales counts and GMV Gross Merchandise Volume figures varied across different products. For instance, the Solid Ribbed Adjustable Strap Wireless Bra had a sold count of 1128 with a GMV of 20,700, while the Women's Solid Ruched Adjustable Strap Nursing Bra had a sold count of 604 and a GMV of 12,400. The growth trends also differed, with some products showing a decline like the Solid Ribbed Adjustable Strap Wireless Bra with a GMV qoq Quarter on Quarter of -32.96%, while others had an increase such as the Women's Solid Ruched Adjustable Strap Nursing Bra with a GMV qoq of 7.59%.

Detailed Analysis

1. Nursing Bras

Nursing bras were prominent among the best-selling maternity supplies. The Solid Ribbed Adjustable Strap Wireless Bra had a relatively high sold count of 1128, but its GMV qoq was -32.96%, indicating a significant decline in its performance compared to the previous period. This could potentially be due to factors such as increased competition from other similar products or a change in consumer preferences. On the other hand, the Women's Solid Ruched Adjustable Strap Nursing Bra had a sold count of 604 and a positive GMV qoq of 7.59%, suggesting that its design, comfort, or marketing approach was appealing to consumers during this week.

2. Maternity Pillows

Maternity pillows also had a significant presence. The Momcozy Comfort Pillows for Sleeping had a sold count of 353 and a GMV of 12,400 with a GMV qoq of -19.06%. The Momcozy Pregnancy Pillows had a sold count of 295 and a GMV of 13,300 with a GMV qoq of -27.7%. The decline in their performance could be related to factors like seasonality as it was not peak pregnancy season perhaps or the availability of alternative comfort solutions for pregnant women.

3. Underwear and Leggings

The Women's High Waist Seamless Underwear for Maternity Lady had a sold count of 254 and a GMV of 3398.52 with a GMV qoq of 28.63%, showing an upward trend. This could be because of its breathable and comfortable design suitable for daily wear during pregnancy. The Maternity Women's Solid Color High Waist Maternity Leggings had a sold count of 195 and a GMV of 1140.75 with a GMV qoq of -8.88%, indicating a slight decline, possibly due to factors like changing fashion trends or availability of more stylish alternatives.

Summary

Overall, the maternity supplies industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 showed a mix of performance across different product categories. Key factors influencing the market performance included product design, comfort, competition, and seasonality. For industry practitioners, it is recommended to closely monitor consumer preferences and adapt product features and marketing strategies accordingly. For example, focusing on improving the comfort and design of nursing bras to maintain or increase sales, and exploring new marketing channels or offers for maternity pillows to boost their performance during off-peak seasons.