Introduction

The data presented here focuses on the Security & Safety category of best-selling products on TikTok US for the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into what consumers are purchasing within this crucial category, which is of great significance to both consumers looking for reliable safety products and the market players aiming to understand the demand dynamics.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Security & Safety category. Sales figures vary significantly, with some products showing high numbers while others have relatively lower sales. Growth trends also differ widely. For instance, the 2-in-1 Emergency Window Breaker & Seatbelt Cutter had a sold count of 958, with a GMV Gross Merchandise Volume of 2.39万 and a GMV qoq Quarter-on-Quarter growth rate of GMV of 53.19%. On the other hand, the Reusable Full Face Mask with Filter Box for Summer had a sold count of 414, a GMV of 5957.46, and a negative GMV qoq of -52.44%.

Detailed Analysis

2-in-1 Emergency Window Breaker & Seatbelt Cutter

This product had a relatively high sold count of 958. The significant GMV and positive GMV qoq of 53.19% suggest that it is in high demand. Potential reasons could be its dual functionality, which provides both emergency window breaking and seatbelt cutting capabilities. In times of emergencies such as car accidents or building evacuations, such a tool can be extremely useful, making it an attractive purchase for safety-conscious consumers.

Reusable Full Face Mask with Filter Box 1 Set, 17 in 1 Full Face Mask with Dual Filter Box

With a sold count of 711 and a GMV of 1.55万 and a high GMV qoq of 73.84%, this full face mask is clearly popular. Its multiple features such as being antivirus, dustproof, and gasproof, along with its suitability for various activities like painting, woodworking, etc., make it a versatile choice for those in need of respiratory protection in different work or hobby environments.

Video Doorbell Smart Camera Wireless Outdoor

The sold count of 380 and a GMV of 6342.2 with a remarkable GMV qoq of 127.54% indicate the growing popularity of this type of home security camera. The features like 1080P resolution, AI human detection, 2-way talk, and night vision offer comprehensive surveillance capabilities, which are highly desired by homeowners looking to enhance their home security.

Summary

The Security & Safety market on TikTok US for the week of 2025/01/26 - 2025/02/01 shows a vibrant picture. Key factors influencing the market performance include the functionality and versatility of the products, as well as the increasing awareness of safety and security among consumers. For industry practitioners, it is recommended to focus on product features that address specific safety needs, invest in marketing to highlight these features, and stay updated on emerging trends in the security and safety domain to stay competitive in this growing market.