Introduction

The data presented here is sourced from TikTok's analytics for the week of 2025/01/26 - 2025/02/01, focusing on the Building Supplies category in the US market. This data is of great significance as it provides insights into what consumers are purchasing within this category, helping both consumers to make informed choices and market players to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data for the Building Supplies category on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a diverse range of products in terms of sales, growth trends, and price ranges. The sold count varies significantly among the products, with some having relatively high numbers like the 【NADONLI】2024 Foldable Wagon with Wheels having a sold count of 902, while others like the MOON LENCE Folding Collapsible Wagon have a sold count of 120. The GMV Gross Merchandise Volume also varies, from $3230.25 for the Marble Pattern Self-adhesive Sticker to $1.43万 for the VEVOR Foldable Double Decker Wagon. Growth trends are mixed as well, with some products showing a decline such as the 【NADONLI】2024 Foldable Wagon with Wheels having a GMV qoq Quarter on Quarter Growth of -47.66%, while others like the VEVOR Foldable Double Decker Wagon have a significant growth of 126.28%.

Detailed Analysis

【NADONLI】2024 Foldable Wagon with Wheels

This product had a sold count of 902, which is relatively high compared to some others. However, its GMV qoq of -47.66% indicates a significant decline in its performance during this week compared to the previous period. One possible reason could be increased competition from other similar foldable wagon products in the market. Additionally, the price point might not be as attractive to consumers as it was before, or there could have been some negative reviews affecting its popularity.

Marble Pattern Self-adhesive Sticker

With a sold count of 885 and a GMV of $3230.25, this decorative sticker has a decent market presence. The -34.18% GMV qoq suggests a decline in its sales growth. This could be due to changing consumer preferences in home decor, with perhaps a shift towards more modern or minimalist styles that this particular marble pattern might not fully align with. Or it could be that new competitors have entered the market with more innovative or cheaper alternatives.

VEVOR Foldable Double Decker Wagon

The VEVOR Foldable Double Decker Wagon had a sold count of 184 and a remarkable GMV of $1.43万 with a GMV qoq of 126.28%. This significant growth could be attributed to several factors. Its large capacity of 400L and all-terrain wheels make it a very practical choice for camping, shopping, and gardening activities. It might also have received positive reviews or effective marketing on TikTok, increasing its visibility and desirability among consumers.

Summary

Overall, the Building Supplies industry on TikTok US during this week shows a dynamic market with a mix of products experiencing growth and decline. Key factors influencing market performance include product features such as capacity and usability as seen with the VEVOR Foldable Double Decker Wagon, price competitiveness, and consumer preferences in terms of design and functionality as with the Marble Pattern Self-adhesive Sticker. For industry practitioners, it is recommended to closely monitor consumer feedback, keep an eye on competitors' offerings, and continuously innovate in terms of product features and marketing strategies to stay ahead in this competitive market.