Introduction

The data presented here focuses on the Electrical Equipment & Supplies category within the TikTok U.S. market. The data source is from the week of 2025/01/26 - 2025/02/01. This data is significant as it provides insights into what consumers are purchasing within this specific category, helping both consumers make informed decisions and market players strategize effectively.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of electrical equipment and supplies in terms of sales, growth trends, and price ranges. We can see a variety of products such as surge protectors, power strips, and circuit breaker box labels making their mark in the best-selling list.

Detailed Analysis

Surge Protectors and Power Strips

Products like the "JcBlaon 6 Outlet Surge Protector Wall Charger with 4 USB Ports" had a sold count of 1308 with a GMV of 8567.4, experiencing a -27.65% GMV qoq. Another popular option, the "14-in-1 Power Strip with Switch & Surge Protection" had 1247 units sold but a significant -72.08% GMV qoq with a GMV of 1.07万. The decline in GMV qoq for some of these products could be due to various factors such as increased competition, changes in consumer preferences, or pricing adjustments. For example, if a competitor推出 a similar product at a lower price with comparable features, it could impact the sales and GMV of existing products.

Circuit Breaker Box Labels

The "129 Circuit Breaker Box Labels, 1 Set Conspicuous Identification Weatherproof Fuse Box Stickers" had a sold count of 827 with a GMV of 372.15 and a 9.6% increase in GMV qoq. This shows that even smaller, more niche products within the electrical equipment category can have their own market demand and growth potential. The increase in GMV qoq might be attributed to increased awareness among consumers about the importance of proper identification of circuit breaker boxes, perhaps due to safety campaigns or home improvement trends.

Summary

Overall, the Electrical Equipment & Supplies industry on TikTok U.S. during this week shows a mix of trends. Key factors influencing market performance include competition, consumer awareness of product features and safety, and pricing. For industry practitioners, it is recommended to closely monitor competitor offerings, stay updated on consumer trends, and consider adjusting pricing strategies accordingly. Additionally, focusing on product innovation and highlighting unique features can help capture the attention of consumers in this competitive market.