Introduction

The data presented here is sourced from the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01, focusing on the Garden Tools category. This data is of significant importance as it provides valuable insights into consumer preferences and market trends within the U.S. gardening tools segment on the popular TikTok platform. It allows both consumers to make informed choices and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data for the Garden Tools category on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 showcases a diverse range of products in terms of sales, growth trends, and price ranges. Some products experienced significant growth in sales volume and GMV Gross Merchandise Volume, while others faced declines.

Detailed Analysis

Fanttik C8 Nano 3.7V Cordless Electric Scissors

The Fanttik C8 Nano 3.7V Cordless Electric Scissors emerged as a top seller with 209 units sold and a GMV of 1.17万. It witnessed a remarkable GMV growth rate of 21.68%. The features such as the LED screen, rechargeable power, and quick blade replacement likely contributed to its popularity. Consumers may have been attracted to its convenience and versatility for cutting various materials like cardboard, carpet, leather, and plastic.

Heavy Duty Winter Gloves

On the other hand, the Heavy Duty Winter Gloves had a relatively high number of units sold 205, but its GMV of 7529.65 was accompanied by a significant decline of -73.29%. The fully soaked latex and 100% waterproof features did not seem to translate into strong sales performance this week. Perhaps the market had an oversupply of similar winter gloves, or the pricing was not competitive enough compared to other options.

VEVOR Walk-behind Hand Push Floor Sweeper

The VEVOR Walk-behind Hand Push Floor Sweeper sold 164 units with a GMV of 8852.72 and a notable GMV growth rate of 36.67%. Its adjustable features like the angle and height of the folding handle, along with the 5-gallon waste container, likely appealed to consumers looking for a manual floor sweeper for various outdoor areas such as walkways, yards, garages, and patios.

Expandable Garden Hose

The Expandable Garden Hose had 117 units sold and a GMV of 2215.78 with an impressive GMV growth rate of 69.55%. Its suitability for car washing and flower watering, especially around Christmas 2024, might have been a key factor in its increased sales. Consumers may have been preparing their gardens or vehicles for the holiday season or simply taking advantage of the hose's versatility.

Slickman Vaquero/Cowboy Cut Glove

The Slickman Vaquero/Cowboy Cut Glove also sold 117 units but had a GMV of 3446 with a decline of -61.6%. The reasons for this decline could be related to changing fashion trends in gardening gloves or the availability of more functional alternatives at a similar price point.

1pcs 43 Inches Extra Long Grabber Tool

The 1pcs 43 Inches Extra Long Grabber Tool sold 112 units and had a GMV of 2125.76 with an astonishing GMV growth rate of 173.17%. Its unique features like the 360° rotating jaw, magnets, and anti-drop cord, along with its heavy-duty and foldable design, likely made it a popular choice for consumers needing a reaching tool for various gardening and outdoor tasks.

Multifunctional Cable Zip Ties

The Multifunctional Cable Zip Ties sold 101 units with a GMV of 251.49 and a zero percent growth rate. These self-locking, UV resistant nylon cable ties are useful for home, office, outdoors, garden, and workshop applications. However, their relatively stable sales might indicate a consistent but not rapidly growing demand in the market.

21V Cordless Mini Chainsaw

The 21V Cordless Mini Chainsaw sold 96 units with a GMV of 3819.84 and a decline of -15.79%. Despite being a useful tool for efficient wood cutting, tree trimming, and pruning, it may have faced competition from other similar products or perhaps the market was not as receptive to cordless mini chainsaws during this particular week.

NEO-TEC 12' Top Handle Gas Chainsaw

The NEO-TEC 12' Top Handle Gas Chainsaw sold 88 units with a GMV of 1.15万 and a decline of -18.95%. The gas-powered nature of this chainsaw might have been a drawback for some consumers who prefer more environmentally friendly or easier-to-use cordless options. Additionally, competition from other chainsaw models could have affected its sales.

Belife L8 Cordless Leaf Blower

The Belife L8 Cordless Leaf Blower sold 83 units with a GMV of 5808.34 and an impressive growth rate of 118.42%. Its lightweight design, along with the 4.0Ah battery and charger, providing 190MPH/220CFM of blowing power, likely made it a popular choice for patio, yard, lawn care, snow, and dust removal tasks.

Summary

In conclusion, the Garden Tools market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 was characterized by a mix of growth and decline among different products. Key factors influencing market performance included product features, pricing, competition, and consumer demand trends. For industry practitioners, it is recommended to focus on enhancing product features that are in demand, pricing products competitively, and closely monitoring consumer trends to stay ahead in this competitive market.