Introduction

The data presented here is sourced from TikTok's analytics for the week of 2025/01/26 - 2025/02/01, focusing on the Outdoor Furniture category. This data is of great significance as it provides valuable insights into consumer preferences and market trends within the US outdoor furniture market on the TikTok platform. It allows both consumers to stay updated on popular products and industry practitioners to strategize their marketing and production efforts accordingly.

Analysis and Conclusions

Data Overview

The chart data for outdoor furniture on TikTok US during the week of 2025/01/26 - 2025/02/01 showcases a diverse range of products in terms of sales, growth trends, and price ranges. There are various types of outdoor furniture items that have made it to the best-selling list, indicating a healthy competition and a wide consumer interest in this category.

Detailed Analysis

Egg Swing Chair Outdoor Indoor Wicker Rattan Hanging Chair with Stand

This product had a sold count of 84 during the week, with a GMV Gross Merchandise Volume of 1.5万. It also experienced a significant GMV qoq Quarter-on-Quarter growth of 115.38%. The high sales and growth could be attributed to its appealing design, with a 350lbs capacity, strong frame, and included cushions. It offers versatility as it can be used both outdoors on patios and balconies as well as indoors in bedrooms, making it a popular choice among consumers.

3 Pieces Patio Furniture Set, Outdoor Swivel Rocking Chairs Porch Furniture Patio Rattan Chairs with Table

With a sold count of 48 and a GMV of 1.2万, this patio furniture set had a relatively modest GMV qoq growth of 4.35%. The set likely appeals to those looking for a complete outdoor seating arrangement with the added convenience of a table. Its steady performance might be due to its traditional yet practical design that caters to the common need for outdoor relaxation spaces.

4/6/10 Pack White Black Plastic Folding Chair, Indoor Outdoor Portable Stackable Commercial Seat with Steel Frame

This product had a sold count of 35, but its GMV was 3814.65 with a significant negative GMV qoq growth of -75.52%. The decline could be due to various factors such as increased competition from other more stylish or comfortable seating options. While it offers portability and a high weight capacity of 350lb., it might not have the aesthetic appeal that some consumers are now seeking in their outdoor furniture.

Outdoor Rocking Chair E-Coated Rocking Chair with Cushion Outdoor Rocker Recliner Chair for Patio Porch Garden Backyard Grey

With a sold count of 29 and a GMV of 5016.71, this outdoor rocking chair had a negative GMV qoq growth of -29.89%. The decline could potentially be because of the availability of similar rocking chair designs with perhaps more advanced features or better quality cushions in the market. However, its classic design and functionality still managed to attract a decent number of buyers.

[2 packages delivery] Outdoor Storage Shed, Waterproof Metal Tool Shed with Door, Ramp Plate for Outside, Garden, Backyard, Patio

This outdoor storage shed had a sold count of 29 and a GMV of 9918 with a positive GMV qoq growth of 3.57%. The growth might be attributed to the increasing need for outdoor storage solutions, especially for those with larger outdoor spaces like gardens and patios. Its waterproof feature and the inclusion of a ramp plate for easy access make it a practical choice for homeowners.

6FT Plastic Folding Table, Portable Picnic Table Outdoor, for Camping, Party, Wedding, Picnic, with Lock, Handle - White

With a sold count of 28 and a GMV of 1399.72, this plastic folding table had a GMV qoq growth of 100%. Its popularity could be due to its versatility for various outdoor events such as camping, parties, and weddings. The added features like a lock and handle make it convenient for transportation and storage, appealing to consumers who are often on the go for outdoor activities.

Wood Burning Camp Stove, Portable Camping Wood Stove, Black Woodstove with Carrying Case for Backpacking Outdoor Cooking

This wood burning camp stove had a sold count of 26 and a GMV of 1065.64 with a negative GMV qoq growth of -20.98%. The decline might be because of the availability of alternative cooking methods or more advanced camping stoves in the market. However, it still holds appeal for those who prefer traditional wood burning stoves for their outdoor cooking adventures.

Summer Garden Mesh Shade, Shadecloth with Grommet & Rope, Waterproof Sun Shade Cloth for Patio, Dog House, Farm, Camping, Balcony, Garage, Pool and Outdoor Events, Garden Supplies

With a sold count of 24 and a GMV of 367.44, this summer garden mesh shade had a negative GMV qoq growth of -43.59%. The decline could be due to factors such as changing weather patterns or the availability of other types of shading solutions. Nevertheless, it still serves a useful purpose for providing shade in various outdoor settings.

Outdoor Upsized Rocking Chair E-coated Rocking Chair Outdoor Rocking Chair with Cushion Deck, Porch, Garden, Backyard

This outdoor upsized rocking chair had a sold count of 24 and a GMV of 2182.32 with a GMV qoq growth of 0%. Its steady performance might be because it offers a comfortable seating option with a cushion for outdoor relaxation, and its design is likely to appeal to those who enjoy spending time on their decks, porches, gardens, or backyards.

1pc Collapsible Foldable Wagon Cart, 220/330LBS Heavy Duty Utility Garden Cart With All-Terrain Wheels For Beach, Lawn, Sports, Camping, Black, 30"

This collapsible wagon cart had a sold count of 22 and a GMV of 670.49 with a negative GMV qoq growth of -37.84%. The decline could be due to competition from other similar utility carts or perhaps a lack of awareness about its features among consumers. However, its heavy-duty design and all-terrain wheels make it a practical choice for transporting items in various outdoor settings like beaches, lawns, and campsites.

Summary

The outdoor furniture industry on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a mix of growth and decline trends among different products. Key factors influencing market performance include product design, functionality, versatility, and the ability to meet specific consumer needs such as outdoor storage, seating comfort, and convenience for outdoor activities. For industry practitioners, it would be advisable to focus on enhancing product features, improving marketing strategies to highlight unique selling points, and keeping a close eye on emerging consumer trends to stay competitive in this dynamic market.