Introduction

The data presented here focuses on the Cutlery & Tableware category on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data provides us with valuable insights into the consumer preferences and market performance within this specific segment. Understanding this data is crucial for both consumers looking for popular products and industry practitioners aiming to stay ahead in the market.

Analysis and Conclusions

Data Overview

The sales figures and growth trends within the Cutlery & Tableware category on TikTok U.S. during the specified week show a diverse range of performance. The sold count varies significantly among the products, with some having relatively high numbers like the Portable Insulated Food Lunch Container Set with 2349 units sold, while others like the Heat-Resistant Silicone Stove Cover Mat & Utensils had only 288 units sold. The GMV Gross Merchandise Volume also shows a wide spread, from $51,200 for the lunch container set to $1,719.36 for the stove cover mat. The GMV quarter-on-quarter qoq changes are equally diverse, with some products experiencing significant drops such as the Dipping Sauce Plate & Holder Set with a -48.09% qoq change, while others like the Tupperware® 16-piece Heritage Round Mini Bowls Set had a remarkable 401.75% qoq increase.

Detailed Analysis

Portable Insulated Food Lunch Container Set

This product had a sold count of 2349, which is quite high compared to many others in the list. However, its GMV qoq shows a -54.58% decrease. One possible reason for this could be increased competition in the insulated lunch container market. Maybe new products with more appealing features or better pricing have emerged, causing consumers to shift their preferences. Additionally, the mention of it being a Christmas Gift Idea and Stocking Stuffer might suggest that the post-holiday period saw a natural decline in demand for such gift-oriented products.

Tupperware® 16-piece Heritage Round Mini Bowls Set

With a sold count of 902 and an astonishing 401.75% GMV qoq increase, this product clearly had a great week. The Tupperware brand is well-known and trusted, which could be a major factor in its success. The mini bowls might be appealing for various uses, such as serving snacks or individual portions. It's possible that effective marketing on TikTok, highlighting the versatility and quality of these bowls, led to increased consumer interest and subsequent higher sales.

OTOTO Aqua the Crab Silicone Utensil Rest

The OTOTO Aqua the Crab Silicone Utensil Rest sold 412 units and had a 73.11% GMV qoq increase. Its unique design, being in the shape of a crab, likely caught the attention of consumers. It also being marketed as a Kitchen Gift could have contributed to its popularity, especially during a time when people might be thinking about gifting kitchen accessories. The heat-resistant and steam releaser features also add to its practical value, making it an attractive option for kitchen use.

Summary

In conclusion, the Cutlery & Tableware market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 was characterized by a mix of successes and challenges for different products. Key factors influencing market performance include brand reputation, product features, marketing strategies on TikTok, and the seasonality or occasion-related nature of the products. For industry practitioners, it would be advisable to focus on building a strong brand image, highlighting unique product features, and leveraging the power of TikTok marketing to reach a wider audience. Additionally, being aware of the changing consumer preferences based on seasons and occasions can help in planning inventory and marketing campaigns more effectively.