Introduction

The data presented here regarding the Dolls & Stuffed Toys category on TikTok U.S. is sourced from the week of 2025/01/26 - 2025/02/01. This data offers valuable insights into the market trends, consumer preferences, and the performance of various products within this specific category. Understanding this data is crucial for both consumers looking for popular items and industry practitioners aiming to stay ahead in the market.

Analysis and Conclusions

Data Overview

The chart data for the Dolls & Stuffed Toys category on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 showcases a diverse range of products. The sold count varies significantly among different items, with some products selling over a thousand units while others have a relatively lower count. The GMV Gross Merchandise Value also shows a wide range, from a few dollars to several thousand dollars. In terms of growth trends, the GMV qoq Gross Merchandise Value quarter-on-quarter percentages vary greatly, with some products experiencing substantial growth while others showing a decline.

Detailed Analysis

Christmas Summer Highland Cow Plush Toy

This plush toy had a sold count of 1218 units and a GMV of $9317.7. It witnessed a GMV qoq growth of 22.29%. Its popularity could be attributed to its multifaceted nature, being described as a simulation stuffed toy, fluffy toy, and suitable for various occasions like Christmas and as a stocking stuffer. The combination of being a cute and decorative item likely appealed to a wide range of consumers.

Cute Dinosaur Design Plush Toy with Holding Heart

With a sold count of 1062 units and a GMV of $26200 converted from 2.62万, it had an impressive GMV qoq growth of 74.87%. Its soft and cute design, along with its suitability as a romantic anniversary and birthday gift, might have been the driving factors behind its success. It targeted consumers looking for a sweet and sentimental gift option within the stuffed toys category.

36Pcs/12Pcs 2.35in Animal Plush Toys /36 Pcs 2.35in Stress Relief Toys Prefilled Easter Eggs for Easter Egg Hunt/12Pcs 3.7in Colorful Wind-Up Toy with Easter Eggs

This product had a sold count of 751 units and a GMV of $16200 converted from 1.62万. It experienced an astonishing GMV qoq growth of 14919.5%. The combination of being plush toys, stress relief toys, and related to Easter with the prefilled eggs and wind-up toys likely made it a popular choice during the relevant season. It offered a variety of play options and collectible elements, which could have attracted consumers.

Cute Goose Design Plush Toy

Having a sold count of 582 units and a GMV of $11800 converted from 1.18万, it showed a GMV qoq growth of 108.89%. Its appeal as a stuffed toy for both kids and adults, along with its suitability as a birthday gift, Valentine's Day gift, and more, contributed to its popularity. The cute and huggable design of the goose plushie was likely a major draw for consumers.

【Ships in 24 Hours】Cute Plush Ducky Goose Stuffed Toy - Creative Animal Soft Stuffed Doll for Adults

This product had a sold count of 451 units and a GMV of $4.51. It unfortunately experienced a significant GMV qoq decline of -99.4%. The reasons for this decline could be due to various factors such as competition from other similar products, or perhaps its marketing message or features did not resonate as strongly with consumers compared to others in the category.

6 Counts/set Mini Animal & Insect Shaped Cute Reborn Doll

With a sold count of 433 units and a GMV of $3269.15, it had a GMV qoq growth of 37.46%. Its presentation as a children's toy gift box and its suitability for Valentine's Day likely made it an attractive option for consumers looking for a unique and cute gift within the dolls and stuffed toys category.

SNOWOLF 43" 47" 55' Giant Teddy Bear Plush Toy

This giant teddy bear plush toy had a sold count of 411 units and a GMV of $14500 converted from 1.45万. It witnessed a GMV qoq growth of 61.19%. Its large size and its appeal as a gift for various occasions like Christmas, Valentine's Day, and birthdays made it a popular choice among consumers looking for a statement stuffed toy.

Plush Stuffed Animal Bear with Rose Teddy Bear with Rose Funny Cute Stuffed Animal Plush Bear Frog Cow Heart Dog Plush Gift for Girls Boy Christmas Valentine's Day Wedding Mother's Day Anniversary Birthday11.8 Inches

With a sold count of 324 units and a GMV of $3738.23, it had a GMV qoq growth of 68.66%. The unique combination of being a plush bear with added elements like roses and its suitability for multiple occasions likely made it an appealing option for consumers seeking a special and cute gift.

SNOWOLF 19.7" 27.6" 35.4" 43" 51" 59" Multicoloured Cat Soft Plush Long Cat Pillow Throw Pillow Stuffed Animal Pillows Plush Toy Huge Pillow Body Pillow

This multicoloured cat plush pillow had a sold count of 317 units and a GMV of $4951.62. It experienced an extraordinary GMV qoq growth of 3534.48%. Its versatility as a pillow and a plush toy, along with its large size and colorful design, likely made it a highly desirable item for consumers looking for both comfort and a cute decorative piece.

Squishmallows Cam Heating Pad for Cramps by Relatable - Microwaveable Plush Toy for Muscle Aches and More

With a sold count of 292 units and a GMV of $8173.08, it had a GMV qoq growth of 131.75%. The combination of being a plush toy and having a practical function of providing heat for muscle aches likely made it a popular choice among consumers seeking both comfort and a cute item.

Summary

The Dolls & Stuffed Toys market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 was characterized by a diverse range of products with varying levels of success. Key factors influencing the market performance included product design, suitability for different occasions, and functionality in some cases like the heating pad plush toy. For industry practitioners, it is recommended to focus on creating products with unique designs that can appeal to a wide range of consumers and target specific occasions. Additionally, highlighting any practical functions or added features can also enhance the appeal of the products in this competitive market.