Introduction

The data presented here regarding the Tea & Coffeeware category on TikTok US is sourced from the week of 2025/01/26 - 2025/02/01. This data is crucial as it provides valuable insights into the preferences and purchasing behaviors of consumers in the US market when it comes to tea and coffee related products. It helps both consumers to make informed choices and businesses to strategize their marketing and product offerings.

Analysis and Conclusions

Data Overview

The chart data for the Tea & Coffeeware category on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a diverse range of sales figures, growth trends, and price ranges. The sold count varies significantly among the different products, with some having high numbers like the Intelligent Coffee Cup with Lid which had a sold count of 1540, while others like the Floral Pattern Teapot had a relatively lower sold count of 45. The GMV Gross Merchandise Volume also shows a wide range, from $259.35 for the Stainless Steel Chain Tea Ball to $2.48万 for the Intelligent Coffee Cup with Lid. In terms of growth trends, we see both positive and negative changes. For example, the Gold Stainless Steel Tea Infuser had an impressive GMV qoq Quarter on Quarter growth rate of 817.92%, while the Vintage Half Gallon Mason Jar Pitcher had a significant decline with a GMV qoq of -78.38%.

Detailed Analysis

Intelligent Coffee Cup with Lid

The Intelligent Coffee Cup with Lid was one of the top-selling products with a sold count of 1540. Its features such as automatic stirring, temperature display, and USB rechargeability likely contributed to its popularity. However, it did experience a GMV qoq decline of -16.98%. This could potentially be due to increased competition in the market or a change in consumer preferences towards other similar but perhaps more affordable or feature-rich alternatives.

Glass Tea Pot with Removable Stainless Steel Filter & Handle

This clear square tea pot and cup set had a sold count of 884 and a positive GMV qoq growth of 8.7%. Its appeal might lie in its practicality for home and office use, providing a convenient way to brew and serve tea. The clear design also allows users to see the tea brewing process, which could be an added attraction for tea enthusiasts.

Stainless Steel Chain Tea Ball

The Stainless Steel Chain Tea Ball had a sold count of 247 and a significant GMV qoq growth of 50.61%. Its simple yet effective design as a tea strainer with a chain makes it a handy kitchen accessory for loose leaf tea lovers. The growth could indicate an increasing demand for traditional tea brewing accessories or perhaps better marketing and visibility on TikTok during this period.

Summary

Overall, the Tea & Coffeeware industry on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a dynamic market with a mix of products experiencing different levels of success. Key factors influencing market performance include product features, pricing, and marketing efforts on the platform. For industry practitioners, it would be advisable to focus on enhancing product features that appeal to consumers, offering competitive pricing, and leveraging the power of TikTok for effective marketing. This could involve creating engaging content that showcases the unique features of their products to attract more customers and drive sales.