Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the week of 01/26 - 02/01 2025. This data on best-selling bags is of great significance as it provides insights into consumer preferences and market trends within the U.S. bag industry. It allows both consumers to stay updated on popular choices and industry practitioners to strategize their marketing and production efforts accordingly.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of bag sales within the week. We have various luxury brands making their mark. The sold count varies from 1 to 2 units for different bags. The GMV Gross Merchandise Volume also shows a spread, with values ranging from $320 to $4600. There doesn't seem to be a significant quarter-on-quarter QoQ growth or decline in GMV as most of the products have a 0% GMV QoQ change.

Detailed Analysis

Pre-owned CHANEL lambskin leather Shoulder Bags Mini Square Flap Shoulder Bag

This CHANEL bag had a sold count of 2, with a GMV of $4600. The brand's reputation for luxury and quality likely contributed to its relatively higher sales. The black lambskin with gold hardware design is a classic and highly sought-after look, appealing to consumers who value both style and brand prestige.

Pre-owned FENDI Canvas Shoulder Bags Brown Zucca Weekender Zippered Shoulder Bag

With a sold count of 1 and a GMV of $600, this FENDI bag still managed to make it to the best-selling list. The unique brown Zucca print might have attracted customers looking for something distinct yet within the realm of luxury. However, compared to some other brands, its sales volume was lower, perhaps due to factors like price or less widespread brand recognition among certain consumer segments.

Pre-owned Louis Vuitton Coated Canvas small leather goods Monogram Passport Holder

The Louis Vuitton passport holder had a sold count of 1 and a GMV of $320. While it's a useful and branded item, its relatively lower GMV could be due to its specific functionality as a passport holder, limiting its appeal to a narrower market segment compared to larger bags. The monogram design, though iconic, might not have been enough to drive higher sales in this case.

Pre-owned Louis Vuitton Canvas tote bags Speedy 25

This classic Louis Vuitton tote bag had a sold count of 1 and a GMV of $1200. The Speedy 25 is a well-known model, and its popularity might be attributed to its practical size and the brand's overall reputation. However, the single unit sale within the week indicates that there could be factors like competition from other Louis Vuitton models or alternative brands affecting its sales volume.

Pre-owned CHRISTIAN DIOR leather top handle bag Mini Dioramour Lady Dior with Bead and Tulle Hearts Embroidery

The DIOR bag with its intricate bead and tulle hearts embroidery had a sold count of 1 and a GMV of $2249.6. The unique design feature likely attracted customers looking for a statement piece. The higher price point didn't seem to deter at least one buyer, suggesting that for some consumers, the exclusivity and design of such a bag are worth the investment.

Summary

Overall, the U.S. bag market on TikTok during the week of 01/26 - 02/01 2025 was dominated by pre-owned luxury bags. Key factors influencing market performance include brand reputation, design aesthetics, and functionality. For industry practitioners, it would be advisable to focus on maintaining brand quality and uniqueness in design. Additionally, understanding the specific needs and preferences of different consumer segments can help in targeting marketing efforts more effectively. For example, promoting classic designs to those who value brand heritage and unique, statement-making designs to consumers looking for something more exclusive.