Introduction

The data presented here is sourced from TikTok U.S. for the week of 2025/01/26 - 2025/02/01, focusing on the Home Care Supplies category. This data is of great significance as it provides insights into consumer preferences and market trends within this specific segment. It helps both consumers to make informed choices and industry practitioners to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data for the Home Care Supplies category on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a diverse range of products in terms of sales and growth trends. The sold count and GMV Gross Merchandise Volume figures vary significantly across different products. Some products exhibit positive growth in GMV qoq Quarter over Quarter, while others show a decline.

Detailed Analysis

Room and Linen Spray - Over 30 Fragrances

This product had a sold count of 1.67万 approx. 16,700 and a GMV of 5.93万 approx. $59,300 with a remarkable GMV qoq growth of 56.41%. The wide range of fragrances offered might be the key factor attracting consumers, fulfilling their desire for a variety of scents to freshen up their rooms and linens.

Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning

With a sold count of 1.1万 approx. 11,000 and a GMV of 14.06万 approx. $140,600, it experienced a -15.37% GMV qoq decline. Possible reasons could be increased competition in the household cleaning product segment or a shift in consumer preference towards other types of cleaning products during this period.

Upholstery Deodorizer 16 oz. Household Scented

It had a sold count of 7,170 and a GMV of 4.29万 approx. $42,900 with a -2.22% GMV qoq decline. The decline might be due to factors such as the availability of alternative deodorizing methods or products that consumers found more appealing during the week.

Luxurious 8 oz Room & Linen Sprays - Refreshing Home Fragrance Collection

This product had a sold count of 4,329 and a GMV of 2.6万 approx. $26,000 with a significant GMV qoq growth of 38.26%. The luxurious branding and refreshing fragrance collection could be driving its sales growth, appealing to consumers looking for a premium home fragrance experience.

2oz Alluring Scented Oil for Home Fragrance - Long-Lasting and Tranquilizing

With a sold count of 3,882 and a GMV of 2.72万 approx. $27,200 and an 8.89% GMV qoq growth, the long-lasting and tranquilizing properties of the scented oil might be attracting consumers who prefer a more subtle and lasting home fragrance option.

32 oz Luxury Powder Detergent - Clean ingredients

It had a sold count of 3,803 and a GMV of 4.37万 approx. $43,700 with a -15.81% GMV qoq decline. The decline could be attributed to factors like changes in consumer perception of powder detergents compared to liquid detergents or the emergence of new competing products in the market.

SEASONAL CLOSE OUT - 2 oz Scent Diffuser Oils - Premium Quality for Home Ambiance

With a sold count of 3,418 and a GMV of 2.05万 approx. $20,500 and a -20.69% GMV qoq decline, the seasonal close out status might have affected its sales. Consumers might be hesitant to purchase products that are being phased out, or there could be a perception that the product is not as fresh or up-to-date as other offerings.

Dettol Antiseptic Liquid First Aid

It had a sold count of 3,281 and a GMV of 3.72万 approx. $37,200 with a -21.51% GMV qoq decline. The decline could be due to various factors such as changes in consumer first aid preferences, availability of alternative antiseptic products, or a decrease in the perceived need for such products during the week.

Liapu Heavy Duty Degreaser Cleaner Spray for Kitchen, Household, Oven, Stove, Range Hood,Household kitchen cleaners

With a sold count of 2,430 and a GMV of 10.38万 approx. $103,800 and a -4.62% GMV qoq decline, the heavy-duty nature of the product might be its selling point, but the decline could be due to factors like competition from other kitchen cleaners or a change in consumer cleaning habits during the week.

Luxury Liquid Detergent - 32oz Household Scented Cleaner Cleaning

It had a sold count of 2,302 and a GMV of 3.68万 approx. $36,800 with a -9.07% GMV qoq decline. Similar to the powder detergent, changes in consumer preference between liquid and powder detergents or competition from other scented cleaners could be contributing to the decline.

Summary

The home care supplies industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 is characterized by a mix of growth and decline among different products. Key factors influencing market performance include product features such as fragrance, cleaning power, and ingredient quality, as well as consumer preferences and market competition. For industry practitioners, it is recommended to closely monitor consumer trends, focus on product innovation to meet changing demands, and effectively market the unique selling points of their products to stand out in the competitive market.