Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the Feminine Care category. This data, covering the week from 2025/01/26 to 2025/02/01, holds significant importance for both consumers and the market. It provides a snapshot of what products are popular, how they are performing in terms of sales, and can offer valuable insights into consumer preferences and market trends within the Feminine Care segment.

Analysis and Conclusions

Data Overview

The chart data for Feminine Care on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 reveals a diverse range of sales figures, growth trends, and price points. We can see a variety of products making their mark in the market, with different levels of success in terms of the number of units sold and the corresponding Gross Merchandise Volume GMV.

Detailed Analysis

Salt.Xo pH-Balancing Intimate Wash: This product led the pack with 1595 units sold and a GMV of $25,000, showing an impressive growth rate of 44.82%. Its success could be attributed to its claim of being a gentle and soothing cleanser for women, perhaps appealing to those seeking a reliable and effective intimate care product.

The Pink Bible PH Balancing & Odor Blocking Inti-Mist Cosmetic: With 762 units sold and a GMV of $9144, it experienced a decline of 21.93%. Despite this, it still managed to be among the top sellers. The reasons for its decline could be due to competition from other similar products or a possible shift in consumer preferences towards different types of feminine care products.

Salt.Xo | The Kewchie Supreme Bundle: Selling 576 units with a GMV of $26,800 but having a negative growth rate of -26.1%, this bundle might have faced challenges such as changing consumer demands or ineffective marketing strategies compared to its competitors.

The Pink Bible PH Balancing & Odor Blocking Wash: With 302 units sold and a GMV of $4832, showing a decline of 11.82%, it seems to be losing some ground. This could be due to factors like emerging new products in the market that offer better features or more appealing marketing.

Boric Balance Yoni Foam Wash: Selling 214 units with a GMV of $2775.58 and a growth rate of 28.11%, it is on an upward trend. Its natural and safe formulation might be attracting consumers who are increasingly conscious about the ingredients in their feminine care products.

Balance pH Yoni Soap: With 180 units sold and a GMV of $2833.2, showing a remarkable growth rate of 65.68%, this product's emphasis on natural ingredients and its role in providing refreshing and soothing yoni care could be the driving factors behind its success.

ABYST Valentine's Day gift Upgrade Hair identifier Spray: Selling 162 units with a GMV of $1816.02 and a decline of -22.54%, this product seems to be struggling. Its positioning as a Valentine's Day gift and its multiple functions might not be resonating well with the target consumers in the context of feminine care.

Premium Cleansing Women's Ph V Wash: With 153 units sold and a GMV of $1933.92, experiencing a significant decline of -78.08%, it appears to have lost a lot of its market share. This could be due to various reasons such as poor product performance, ineffective marketing, or the emergence of stronger competitors.

August Night Pads: Selling 116 units with a GMV of $700.24 and a growth rate of 175.6%, these pads are showing great potential. Their 100% organic cotton topsheet and soft, absorbent nature might be appealing to consumers looking for comfortable and eco-friendly feminine care options.

Yoni pH Balancing Intimate Soap Bar: With 111 units sold and a GMV of $1302.57 and a growth rate of 12.67%, this soap bar is maintaining a steady presence in the market. Its pH balancing properties could be a key factor in its continued popularity.

Summary

The Feminine Care industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 is a dynamic and competitive space. Key factors influencing market performance include product features such as natural ingredients, pH balancing, and odor blocking, as well as marketing strategies and consumer preferences. For industry practitioners, it is crucial to focus on product quality, understand consumer needs, and develop effective marketing campaigns. For example, highlighting the natural and safe aspects of products can attract more consumers, as seen with the success of some of the products analyzed. Additionally, keeping an eye on emerging trends and competitors can help in staying ahead in this competitive market.