Introduction

The data presented here focuses on the Miscellaneous Home category's best-selling products on TikTok US for the week of 2025/01/26 - 2025/02/01. The source of this data is TikTok's internal analytics system, which provides valuable insights into consumer preferences and market trends within this specific segment. Understanding this data is crucial for both consumers looking for popular products and market players aiming to stay competitive.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Miscellaneous Home category. In terms of sales, the numbers vary significantly. For example, the Automatic Folding UV-protection Umbrella had a sold count of 575 with a GMV Gross Merchandise Volume of 4047.35, while the Portable Cigarette & Lighter Case had a sold count of 82 and a GMV of 469.58. Growth trends also differ, with some products showing growth like the Women's Fashionable Solid Color Rain Boots with an 88.36% GMV qoq Quarter over Quarter increase, while others like the Portable Cigarette & Lighter Case had a significant decline of -56.52% in GMV qoq. Price ranges vary as well, from relatively inexpensive items like the Vintage Metal Peacock Print Ashtray with a GMV of 323.05 to more costly ones like the HISEA Men's Deck Boots with a GMV of 6578.12.

Detailed Analysis

Umbrella Products

There are several umbrella products in the best-seller list. The Automatic Folding UV-protection Umbrella sold 575 units with a GMV of 4047.35 and a -17.87% GMV qoq decline. This could potentially be due to increased competition from other similar umbrella offerings or a change in consumer preferences towards different features or designs. On the other hand, the Foldable Automatic Umbrella had a sold count of 398 and a 4.98% GMV qoq increase. Its features like being ring buckle windproof and suitable for outdoor travel might have contributed to its relatively better performance.

Repair Patch Product

The 50*137cm Sofa Repair Patch Self Adhesive Leather Repair Patch Tape had a sold count of 462 and a GMV of 8768.76 with a -16.01% GMV qoq decline. The decline could be attributed to factors such as a decrease in the number of damaged sofas or furniture in need of repair, or perhaps consumers finding alternative repair methods or products.

Rain Boots and Footwear

The Women's Fashionable Solid Color Rain Boots showed an impressive 88.36% GMV qoq increase with a sold count of 305 and a GMV of 5372.96. This significant growth might be due to its trendy design and suitability for daily wear, making it a popular choice among women for outdoor activities. The HISEA Men's Deck Boots also had a good performance with a 28.77% GMV qoq increase, likely due to its waterproof and high traction features, appealing to men involved in activities like saltwater fishing.

Summary

Overall, the Miscellaneous Home market on TikTok US for the week of 2025/01/26 - 2025/02/01 shows a dynamic landscape. Key factors influencing market performance include product features, pricing, and consumer demand trends. For industry practitioners, it is recommended to closely monitor these trends and continuously innovate and improve product offerings. For example, focusing on trendy designs and useful features like waterproofing and windproofing can enhance a product's appeal. Additionally, pricing strategies should be carefully considered to remain competitive in this diverse market.