Introduction

The data presented here focuses on the best-selling Festive & Party Supplies on TikTok US for the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the preferences and purchasing behaviors of consumers in the US market when it comes to festive and party-related items. Understanding this data is crucial for both consumers looking for popular products and for market players aiming to capitalize on these trends.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Festive & Party Supplies category. In terms of sales count, we see a wide variation. For instance, the Mayicivo Valentine's Day Gifts Birthday Gifts for Women Self Care Gifts Get Well Soon Gifts Ocean Relaxing Spa Gifts Care Package Unique Anniversary Blue Gifts Basket Kit with Flannel Blanket for Mother Wife Bset Friend Sister Her had a sold count of 3799, while the Windproof Hat Windproof Face Mask Polar Fleece Balaclava Hood Face Mask Ski Mask For Cycling Skiing Construction Sites Farms And Training Stay Warm And Protected Party Hat Gift For Husband Boyfriend had a sold count of 584. Regarding GMV Gross Merchandise Volume, the Mayicivo product also had a significant GMV of 17.48万, with some products showing substantial growth rates like the 10 Sets Easter Tiny Jesus Toys with a GMV qoq Quarter over Quarter of 324.62%, while others had declines such as the QLASH US American Flag Outdoor Quality Made USA Flag Embroidered Stars Stitched Stripe US Flags with a GMV qoq of -34.76%.

Detailed Analysis

Mayicivo Valentine's Day Gifts Basket

The Mayicivo Valentine's Day Gifts Basket products were among the top sellers. The first Mayicivo product with various gift combinations like Valentine's Day, Birthday, and Self Care Gifts had a sold count of 3799 and a high GMV of 17.48万. Its GMV qoq was an impressive 329.23%. This could be attributed to its versatility in being suitable for multiple occasions and the inclusion of a flannel blanket, which adds a cozy and practical touch. Consumers likely appreciate the thoughtfulness and convenience of having a one-stop gift option for different events and for different female relatives and friends.

Crystal Rose - Eternal Love

The Crystal Rose - Eternal Love product had a sold count of 1136 and a GMV of 9008.48. However, it showed a negative GMV qoq of -6.1%. This might be due to its relatively niche appeal as a more traditional and perhaps less versatile gift option compared to others. It targets a specific sentiment of "eternal love" which might limit its customer base compared to products that can be used for multiple occasions.

Bear Design Artificial Rose Bouquet

The Bear Design Artificial Rose Bouquet with its 1/2 Counts Lifelike Artificial Flower had a sold count of 1126 and a GMV of 1.64万 with a GMV qoq of 84.95%. Its romantic nature makes it a popular choice for occasions like anniversaries, Valentine's Day, and wedding parties. The artificial aspect might also be appealing as it provides a long-lasting decorative element, unlike real flowers that wilt.

Summary

Overall, the Festive & Party Supplies industry on TikTok US for this week shows a dynamic market. Key factors influencing market performance include the versatility of products being suitable for multiple occasions, the practicality of included items like blankets, and the emotional appeal romantic or humorous themes. For industry practitioners, it would be advisable to focus on creating products that can serve multiple purposes, incorporate useful add-ons, and tap into popular emotional themes. This way, they can better meet the diverse needs and preferences of consumers and potentially achieve higher sales and growth in this competitive market.