Introduction

The data presented here is sourced from TikTok's analytics on the US Men's Care market for the week of 01/26 - 02/01, 2025. This chart data is of significant importance as it provides valuable insights into what products are resonating with consumers in the US Men's Care segment on TikTok. It helps both consumers to make informed choices and market players to strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data for the Men's Care best-selling products on TikTok US during the week of 01/26 - 02/01, 2025, showcases a diverse range of products. The sold count varies widely, from as high as 5074 for the Unicorn Fruit After Shave Serum - Cotton Candy & Sparkling Sugar Scent to as low as 310 for the Kirkland Minoxidil 5% Extra Strength 1, 6, 12 Month Supply Men's Hair Growth Hair Care Pack Serum Comfort.

In terms of GMV Gross Merchandise Volume, the Unicorn Fruit After Shave Serum also leads with 16.74万, while products like DERMA BLADES have a relatively lower GMV of 4979.88. The GMV quarter-on-quarter qoq growth rates also differ significantly. For example, the Harry's Cooling Eye Kit has an astonishing 769.61% qoq growth, while the Tame Beard Growth Oil has a negative growth rate of -12.54%.

Detailed Analysis

Unicorn Fruit After Shave Serum - Cotton Candy & Sparkling Sugar Scent

This product stands out with a sold count of 5074 and a high GMV of 16.74万. The likely reasons for its popularity could be its unique cotton candy and sparkling sugar scent, which might appeal to a wide range of consumers looking for a pleasant after-shave experience. Additionally, its marketing on TikTok might have been effective in reaching a large audience.

Harry's Cooling Eye Kit

The Harry's Cooling Eye Kit has seen remarkable growth with a 769.61% qoq increase in GMV. This could be due to its multiple benefits such as hydrating and calming the skin, reducing under-eye puffiness. As consumers are increasingly conscious about skincare, a product that addresses specific concerns like this is likely to gain traction.

Tame Beard Growth Oil

On the other hand, the Tame Beard Growth Oil has experienced a -12.54% qoq decline in GMV. This might be because of increased competition in the beard care market or perhaps its marketing message not being as effective as its competitors. It could also be that consumers are looking for different formulations or features in beard growth oils.

Summary

The Men's Care industry on TikTok US, as seen from the data of the week 01/26 - 02/01, 2025, is highly competitive and dynamic. Key factors influencing market performance include product features such as unique scents, skincare benefits, and effective marketing on TikTok. For industry practitioners, it is crucial to focus on these aspects. They should invest in creating products with distinct features that address specific consumer needs. Moreover, leveraging TikTok's platform for effective marketing campaigns can help increase product visibility and drive sales.