Introduction

The data presented here focuses on the best-selling commercial appliances on TikTok US during the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the preferences and purchasing behaviors of consumers in the US market when it comes to commercial appliances. Understanding this data is crucial for both consumers looking for the right appliance and industry players aiming to stay ahead in the market.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of commercial appliances in terms of sales and growth trends. The sold counts vary significantly among the different products. For instance, the Phueut Handheld Steam Cleaner for Home had a sold count of 1129, while the KOITAT Handheld Steam Cleaner had a sold count of 97. The GMV Gross Merchandise Volume also shows a wide range, from 7651.29 for the Handheld Pressurized Steam Cleaner with 12-Piece Accessory Set to 4.73万 for the Phueut Handheld Steam Cleaner for Home. The growth rates in terms of GMV qoq Gross Merchandise Volume quarter-on-quarter are equally diverse, with some products showing significant growth like the High Pressure Steam Cleaner with a 442.37% increase in GMV qoq, while others experiencing declines such as the KOITAT Handheld Steam Cleaner with a -56.7% change in GMV qoq.

Detailed Analysis

Phueut Handheld Steam Cleaner for Home

This product had a relatively high sold count of 1129 and a GMV of 4.73万. However, it also experienced a significant decline in GMV qoq with a -35.41% change. One possible reason for this could be increased competition from other similar steam cleaners in the market. Maybe consumers are being drawn to newer models or those with additional features that this particular Phueut model lacks.

High Pressure Steam Cleaner

The High Pressure Steam Cleaner had a sold count of 320 and a GMV of 1.25万. Its remarkable growth in GMV qoq with a 442.37% increase is quite striking. This could be due to its powerful features such as 2500W power, adjustable steam humidity, and its versatility in being used for home, kitchen, and car detailing. It might have caught the attention of consumers looking for a more powerful and multi-purpose steam cleaner during this period.

KOITAT Handheld Steam Cleaner

With a sold count of 97 and a GMV of 3674.36, the KOITAT Handheld Steam Cleaner had a -56.7% change in GMV qoq. This decline could be attributed to factors like its relatively smaller accessory kit compared to some of its competitors. Consumers might be preferring steam cleaners that come with a more comprehensive set of accessories for various cleaning tasks.

Summary

The commercial appliances market on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a dynamic landscape. Key factors influencing market performance include product features, pricing, and the comprehensiveness of accessory kits. For industry practitioners, it would be advisable to focus on enhancing product features to stand out from the competition, offering competitive pricing, and ensuring that their products come with a sufficient and useful set of accessories. This will help in attracting more consumers and potentially increasing sales in this highly competitive market.