TikTok U.S. Bath & Body Care: The Hottest Best-selling Products Revealed!

Introduction

The data we are analyzing today comes from the week of 2025/01/26 - 2025/02/01 on TikTok U.S. in the Bath & Body Care category. This data is crucial as it provides insights into what consumers are purchasing and loving in this specific market segment. It helps both consumers to stay updated on popular products and industry practitioners to understand the market trends better.

Analysis and Conclusions

Data Overview

The chart data presents a diverse range of Bath & Body Care products. We can observe significant differences in the sold count, GMV Gross Merchandise Volume, and GMV QoQ Quarter-on-Quarter growth rate of GMV. For instance, the product 'EVIL GOODS! Whipped Beef Tallow & Manuka Honey Organic Nourishing Face Cream, Moisturizer, Body Lotion, Skin Care and Lip Balm Hydrating Moisturizing' had a sold count of 17,900, with a GMV of $591,900 and a remarkable GMV QoQ growth of 37.41%. On the other hand, products like 'NEW BODY GLAZE: Pick your favorite scent!' had a sold count of 4,690, a GMV of $90,500, and a negative GMV QoQ growth of -51.89%.

Detailed Analysis

EVIL GOODS! Whipped Beef Tallow & Manuka Honey Organic Nourishing Face Cream, etc.

This product clearly stands out with its high sold count and impressive GMV growth. The combination of unique ingredients like whipped beef tallow and Manuka honey might be attracting consumers. It offers multiple uses as a face cream, moisturizer, body lotion, and lip balm, which could contribute to its popularity. Consumers might be drawn to its natural and nourishing properties, making it a go-to choice for their skin care needs.

3PCS Lemon Turmeric KojicAcid SoapLemon Kojic Acid Soap BarTurmeric Soap BarKojic Acid SoapDark Spot Remover for Face Facial Skincare Radiant Comfort

With a sold count of 7,388 and a GMV of $47,200, this soap set has a decent performance. The mention of ingredients like lemon, turmeric, and kojic acid, which are known for their skin brightening and dark spot removing properties, likely appeals to consumers looking to improve their skin complexion. The 'radiant comfort' aspect might also suggest that it provides a pleasant experience during use.

NEW BODY GLAZE: Pick your favorite scent!

Despite having a relatively high sold count of 4,690, this product experienced a significant negative GMV QoQ growth of -51.89%. It could be that the market is becoming saturated with similar scented body products, or there might have been some issues with pricing, marketing, or changes in consumer preferences that led to this decline.

Summary

Overall, the Bath & Body Care industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a mix of growth and decline among different products. Key factors influencing market performance include the uniqueness of product ingredients, the effectiveness of addressing specific skin concerns such as dark spots or eczema, and the ability to offer multiple uses. For industry practitioners, it would be advisable to focus on product innovation, highlighting natural and beneficial ingredients, and closely monitoring consumer preferences to stay ahead in this competitive market.