Introduction

The data presented here is sourced from TikTok's market analysis for the Haircare & Styling category in the US during the week of 2025/01/26 - 2025/02/01. This data is of significant importance as it provides insights into consumer preferences and market trends within the haircare and styling segment on TikTok, which can be valuable for both consumers looking for popular products and industry practitioners aiming to understand the market better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products in the Haircare & Styling category. The sold count and GMV Gross Merchandise Volume figures vary significantly among the different products. Some products experienced growth trends, while others faced declines. The price ranges also differ, with some products having higher GMV despite lower sold counts, indicating potentially higher price points, and vice versa.

Detailed Analysis

Based Bodyworks Hair Texture Powder

The Based Bodyworks Hair Texture Powder had a sold count of 4188 and a GMV of 179,000. However, it faced a significant decline of -22.08% in GMV quarter-on-quarter qoq. This could potentially be due to increased competition in the hair texture powder market or a shift in consumer preferences towards other similar products.

POEROES 50 Capsules Hair Oil

On the other hand, the POEROES 50 Capsules Hair Oil witnessed a remarkable growth of 176.49% in GMV qoq. With a sold count of 4099 and a GMV of 16,900, this product seems to be gaining popularity. The combination of various beneficial oils like Argan, Avocado, and Moroccan Oil, along with its claims of addressing frizzy and damaged hair, might be attracting consumers.

HALOVIDA INSTANT FRESH VOLUMZING HAIR DRY SHAMPOO

The HALOVIDA INSTANT FRESH VOLUMZING HAIR DRY SHAMPOO had a sold count of 3284 and a GMV of 65,900. It experienced a -43% decline in GMV qoq. This could be due to factors such as changes in marketing strategies by competitors or a possible saturation of the dry shampoo market segment.

【Buy 1 Get 1 Free】REMIMPI Anti-Hair Fall Shampoo

The 【Buy 1 Get 1 Free】REMIMPI Anti-Hair Fall Shampoo had a sold count of 2918 and a GMV of 28,500, with a -28.56% decline in GMV qoq. Despite the promotional offer, the decline might suggest that consumers are either not fully satisfied with its performance or are being drawn to other anti-hair fall solutions.

STRONG HOLD- THICK EDGES- EDGE CONTROL BASK AND LATHER Gel

The STRONG HOLD- THICK EDGES- EDGE CONTROL BASK AND LATHER Gel had a sold count of 2805 and a GMV of 23,200, facing a -42.95% decline in GMV qoq. This could be due to the emergence of new and more innovative edge control products in the market or a change in styling trends that require less of such strong hold gels.

Natural Sant Onion, Rosemary and Biotin Shampoo & Treatment

The Natural Sant Onion, Rosemary and Biotin Shampoo & Treatment had a sold count of 2353 and a GMV of 58,800, with a -4.08% decline in GMV qoq. The relatively small decline might indicate that it still holds a steady customer base, but perhaps needs to innovate further to maintain or increase its market share.

Arctic Beauty All-in-One Liquid Batana Oil

The Arctic Beauty All-in-One Liquid Batana Oil had a sold count of 2346 and a GMV of 84,700, with an impressive 49.97% growth in GMV qoq. The unique blend of oils and its claims for scalp and hair health might be the key factors driving its success.

MEIDU 3 in 1 Hair Dye Shampoo

The MEIDU 3 in 1 Hair Dye Shampoo had a sold count of 1940 and a GMV of 22,600, with a -29.92% decline in GMV qoq. The decline could be due to competition from other hair coloring products or a need for better marketing to highlight its herbal ingredients and benefits.

Living Proof Reveal Clean Hair Dry Shampoo Gift Set

The Living Proof Reveal Clean Hair Dry Shampoo Gift Set had a sold count of 1937 and a GMV of 63,900, with an astonishing 512.97% growth in GMV qoq. The gift set aspect might be attracting consumers, especially during the relevant season, and its performance might have been boosted by effective marketing strategies.

Overnight Heatless Hair Curler Set

The Overnight Heatless Hair Curler Set had a sold count of 1783 and a GMV of 6329.65, with a -27.64% decline in GMV qoq. The decline could be due to the availability of other more convenient or effective hair styling tools in the market.

Summary

The haircare and styling industry on TikTok US, as reflected by the data from the week of 2025/01/26 - 2025/02/01, is highly competitive and dynamic. Key factors influencing market performance include product features such as the use of natural ingredients, claims of addressing specific hair issues like hair fall or frizz, and marketing strategies like offering gift sets or buy-one-get-one-free deals. For industry practitioners, it is crucial to continuously monitor consumer preferences, innovate their products, and adapt their marketing strategies to stay ahead in this competitive market.