Introduction

The data presented here focuses on the best-selling skincare products on TikTok US during the week of 2025/01/26 - 2025/02/01. The source of this data is not clearly specified other than being related to the TikTok US market analytics for skincare. Understanding this chart is crucial for both consumers who want to stay updated on popular skincare items and for the market players looking to gauge the performance of their products and competitors.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of skincare products with varying sales figures, growth trends, and price ranges although price information isn't directly provided in this data set. For instance, the sold count varies from 2458 for the [medicube Official] Affordable Glass Glow Skincare Set to 7616 for the Organic Grass-Fed Beef Tallow Balm with Raw Honey. The GMV Gross Merchandise Volume also shows significant differences, with some products experiencing growth while others are facing declines.

Detailed Analysis

Organic Grass-Fed Beef Tallow Balm with Raw Honey

This product had a sold count of 7616 and a GMV of 14.75万. However, it faced a significant decline of -35.89% in GMV quarter-on-quarter qoq. One possible reason for this decline could be increased competition from other moisturizers in the market. Maybe consumers are being drawn to newer formulations or products with more aggressive marketing campaigns.

[Valentine Gift] - Blackhead Remover Tools, 15 PCS Pimple Popper Tool Kit

With a sold count of 6983 and a GMV of 6.98万, this product experienced an astonishing growth of 486.81% in GMV qoq. The Valentine's Day-themed marketing as a gift option might have contributed to its success. Additionally, the comprehensive set of 15 tools could be appealing to consumers who are looking for a complete solution for their skincare blemish removal needs.

Kineff Dermacycle Program All-day & Night Centella Asiatica Niacinamide Tocotrienol Facial Cream

This facial cream had a sold count of 4254 and a GMV of 7.23万, with a -15.91% decline in GMV qoq. The presence of popular skincare ingredients like Centella Asiatica, Niacinamide, and Hyaluronic Acid might initially attract consumers. However, the decline could be due to factors such as competitors offering similar products at more competitive prices or changes in consumer preferences towards different types of facial creams.

Glazed Donut After Shave Oil - Hydrating Sensitive Skin

Having a sold count of 4119 and a GMV of 8.97万, it faced a -15.97% decline in GMV qoq. The unique concept of an after-shave oil with a glazed donut scent might have initially piqued interest. But perhaps the decline could be because some consumers found the scent too overpowering or not as effective in hydrating sensitive skin as expected.

Glycolic Acid 7% Exfoliating Toner

With a sold count of 3531 and a GMV of 4.08万, it had a -9.46% decline in GMV qoq. Glycolic acid toners are popular in the skincare market, but this particular product's decline could be due to factors like the availability of other exfoliating toners with better formulations or more attractive packaging.

Free shipping【QINGLIN】Face cream/polypeptide firming full face cream

This face cream had a sold count of 3039 and a GMV of 6.96万, with a -11.95% decline in GMV qoq. The free shipping offer might have been an initial draw for some consumers. However, the decline could indicate that the product's formulation or marketing might not be as effective as competitors' offerings in the polypeptide firming face cream segment.

A313 Vitamin A Pommade 200.000 UI - Skin Improvement Cream French Pharmacy

Having a sold count of 3039 and a GMV of 8.37万, it faced a -38.83% decline in GMV qoq. The French pharmacy branding might initially attract consumers looking for high-quality skincare. But the significant decline could be due to various reasons such as availability issues, changes in consumer perception of Vitamin A creams, or stronger competition from other skin improvement creams.

[Official Shop] Collagen Night Wrapping Mask : SLEEP, SHED, AND GLOW!

With a sold count of 2757 and a GMV of 16.16万, it had a -24.42% decline in GMV qoq. The catchy marketing slogan and the concept of a collagen night mask might have initially drawn consumers. However, the decline could suggest that either the product's performance didn't meet consumers' expectations or there was increased competition from other overnight skincare products.

Eyelash Growth Serum 8ML to Grow Thicker, Longer Lashes

This eyelash growth serum had a sold count of 2727 and a GMV of 7.58万, with a -14.14% decline in GMV qoq. The promise of growing thicker and longer lashes is appealing to many consumers. But the decline could be due to factors like concerns about the safety and effectiveness of such serums in the market or competition from other similar products.

[medicube Official] Affordable Glass Glow Skincare Set

With a sold count of 2458 and a GMV of 20.52万, it had a -10.39% decline in GMV qoq. The set's affordability and the inclusion of 8 top-selling products for gentle skin renewal might have been its initial selling points. The decline could be due to changes in consumer preferences towards different skincare sets or the emergence of new competitors offering similar sets at more competitive prices.

Summary

The skincare industry on TikTok US during the week of 2025/01/26 - 2025/02/01 is highly competitive and dynamic. Key factors influencing market performance include product formulation, marketing strategies such as Valentine's Day-themed marketing for some products, and consumer preferences. For industry practitioners, it's important to continuously monitor these factors. They should focus on improving product formulations to meet consumer expectations, creating effective marketing campaigns that highlight the unique features of their products, and staying updated on emerging trends and competitors' offerings to stay ahead in this competitive market.