Introduction

The data presented here focuses on the makeup category within the TikTok US market for the week of 2025/01/26 - 2025/02/01. The source of this data is not specified in the given information, but it provides valuable insights into the products that are capturing the attention of consumers on this popular social media platform. Understanding these trends is crucial for both consumers looking for the latest and greatest makeup items and for industry players aiming to stay ahead in the competitive makeup market.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of makeup products that have achieved best-selling status during the specified week. The sold count varies significantly among the products, with some reaching over 30,000 units sold, while others sold a few thousand. For instance, the tarte concealer paw brush - angled for seamless application had a sold count of 3.01万 approx. 30,100, while the DIY Fluffy Eyelash Extension Kit 240 Eyelash Set Kit had a sold count of 4,820. The GMV Gross Merchandise Volume also shows a wide range, from a relatively low 3,807.8 for the DIY Fluffy Eyelash Extension Kit to as high as 75.33万 approx. 753,300 for the tarte concealer paw brush. The GMV QoQ Quarter-on-Quarter growth rates are equally diverse, with some products experiencing significant growth like the shape tape™ creamy concealer - eye cream in a bottle with a 133.86% growth, while others showing a decline such as the DIY Fluffy Eyelash Extension Kit with a -36.26% growth.

Detailed Analysis

Concealers and Related Products

Concealers seem to be a popular category within the makeup best-sellers. The tarte concealer paw brush - angled for seamless application not only had a high sold count of 3.01万 but also a substantial GMV of 75.33万. Its popularity could be attributed to its unique angled design that likely offers a more precise and seamless application, appealing to consumers who are looking for a flawless finish. The shape tape™ concealer - full-coverage formula with natural matte finish also had a significant sold count of 2.3万 and a GMV of 36.83万. The full-coverage formula and natural matte finish are likely key selling points, as many consumers prefer a concealer that can effectively cover imperfections while maintaining a natural look. The shape tape™ creamy concealer - eye cream in a bottle had an impressive GMV QoQ growth of 133.86%, which could indicate that it's gaining more popularity over time, perhaps due to its dual functionality as both an eye cream and a concealer, providing added value to consumers.

Setting Powders and Bronzers

The KimChi Chic Puff Puff Pass Set & Bake Powder with Rice Powder & Vitamin-E, Lightweight & Translucent Makeup, Cosmetic Setting Powder had a sold count of 1.97万 and a GMV of 29.58万. Its lightweight and translucent properties, along with the added benefits of rice powder and vitamin-E, may be attracting consumers who want a setting powder that doesn't feel heavy on the skin and also offers some skincare benefits. The tarte sculpt tape & blush tape duo - blush and bronzer had a sold count of 9,372 and a GMV of 33.74万. The combination of blush and bronzer in one product could be a convenience factor for consumers, allowing them to achieve a contoured and flushed look with a single product.

Lip Products

The LIP LINER STAY-N - Peel-Off Lip Liner Stain - Lasts All Day & Night Lipliner had a sold count of 1.22万 and a GMV of 19.01万. Its long-lasting formula is clearly a selling point, as consumers are always on the lookout for lip products that can stay put throughout the day and night. The Beam Lip Gloss, Made By Mitchell Lip Products, Valentine's Day Gift had a sold count of 6,435 and a GMV of 3.25万. The Valentine's Day Gift aspect might have contributed to its sales during the week, as it could have been a popular choice for those looking for a lip gloss as a gift during that time. The WONDER BLADING Lip Stain Masque had a sold count of 4,088 and a GMV of 8.99万. Lip stains are known for their long-lasting color, and this product's performance could be due to its ability to provide a vibrant and lasting lip color.

Summary

Overall, the makeup market on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a clear preference for products that offer unique features such as dual functionality like the shape tape™ creamy concealer, convenience such as the tarte sculpt tape & blush tape duo, and long-lasting formulas as seen in various lip products. Pricing also likely plays a role, although specific price points are not provided in the data. For industry practitioners, it would be beneficial to focus on these key factors when developing and marketing makeup products. Continuing to innovate with product features and packaging, as well as targeting marketing efforts towards relevant trends and occasions like Valentine's Day for lip glosses, can help to increase the chances of a product achieving best-selling status on TikTok US.