Introduction

The data presented here focuses on the swimwear, surfwear & wetsuits category within the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into consumer preferences and market dynamics, which are crucial for both consumers looking for trendy swimwear options and industry players aiming to understand the market better.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of swimwear products in terms of sales, growth trends, and price ranges. The sold count varies significantly among the different products, indicating different levels of popularity. For instance, the "Reveal Swim Shorts" had a sold count of 990, while the "Women's Solid Backless Hollow Out Halter Neck Cover Up Romper" had a sold count of 476. The GMV Gross Merchandise Volume also shows a wide spread, with some products like the "BMJL Deep V Neck Color Block Lace Up Back Women's Slimming Tummy Control One Piece IllusionSwimsuit" having a GMV of 3.44万, and others like the "Women's Solid Backless Hollow Out Halter Neck Cover Up Romper" having a much lower GMV of 1348.45. The GMV qoq Quarter-on-Quarter growth rate of GMV also varies greatly, with some products showing significant growth like the "【Plus Size】 Tie Dye Print Cami Top & Shorts Summer Tankinis Set" with a GMV qoq of 215.2%, while others like the "Two-piece Set Women's All Over Print Bikini Sets" had a negative GMV qoq of -11.69%.

Detailed Analysis

Reveal Swim Shorts

The Reveal Swim Shorts had a sold count of 990 and a GMV of 1.23万 with a GMV qoq of 50.62%. This indicates a relatively healthy growth rate and decent sales volume. The popularity of these swim shorts could be attributed to factors such as their design, which might appeal to a wide range of consumers, perhaps being suitable for various beach activities. Additionally, the pricing might be in a sweet spot that makes them an attractive option compared to other similar products in the market.

BMJL Deep V Neck Color Block Lace Up Back Women's Slimming Tummy Control One Piece IllusionSwimsuit

This one-piece swimsuit had an impressive sold count of 957 and a GMV of 3.44万 with a GMV qoq of 130.94%. The high GMV and significant growth rate suggest that it has been extremely popular during the week. The features like the slimming tummy control and the stylish color block design with a lace-up back could be the driving factors behind its success. Consumers looking for a flattering and fashionable one-piece swimsuit might have been drawn to this product.

Two-piece Set Women's All Over Print Bikini Sets

The Two-piece Set Women's All Over Print Bikini Sets had a sold count of 912, but a GMV of 6071.99 with a GMV qoq of -11.69%. Despite the relatively good sold count, the negative growth rate in GMV indicates that there might have been some challenges. It could be that the market is saturated with similar bikini sets, or perhaps the pricing strategy needs to be reevaluated. The all-over print design, which might have been popular initially, could now be facing competition from other more trendy designs.

Summary

Overall, the swimwear market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a dynamic landscape. Key factors influencing market performance include product design, features like tummy control and support, and pricing. For industry practitioners, it would be advisable to closely monitor consumer preferences and adapt product offerings accordingly. For example, focusing on trendy designs and features that are in demand, while also ensuring that the pricing is competitive. Additionally, leveraging TikTok's platform to showcase products effectively can further boost sales and brand awareness.