Introduction

The data presented here focuses on the best-selling large home appliances on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the preferences and purchasing behaviors of consumers in the U.S. market when it comes to large home appliances. Understanding this data is crucial for both consumers looking for popular and reliable products and for market players aiming to stay competitive.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sales figures, growth trends, and price ranges among the best-selling large home appliances on TikTok U.S. during the specified week. Some products experienced significant growth, while others faced declines. The variety in performance showcases the complexity of the market and the different factors influencing consumer choices.

Detailed Analysis

HDTV Antenna, Long Range Indoor TV Antenna

This product had a sold count of 1122, with a GMV Gross Merchandise Volume of 1.22万 and a remarkable GMV qoq Quarter-on-Quarter Growth of 173.74%. Its popularity could be attributed to its features such as being a long-range indoor/outdoor digital antenna that supports 4K and 1080p, providing free local channels for smart TVs. Consumers are likely drawn to its functionality and the value it offers in terms of accessing various TV channels without additional cable or satellite subscriptions.

4 Layer Egg Storage Box

With a sold count of 410 and a GMV of 2429.47, this egg storage box had a GMV qoq of -28.76%. The decline in growth might be due to factors such as competition from other similar storage solutions or a possible saturation of the market for this particular type of egg organizer. However, its large capacity and automatic egg roller feature still make it an appealing option for some consumers who prioritize organized refrigerator storage.

Euhomy 110V Portable Clothes Dryer

The Euhomy portable clothes dryer had a sold count of 140 and a GMV of 2.74万, with a GMV qoq of 44.08%. Its compact size and suitability for apartments, RVs, and dorms, along with easy control features, likely contribute to its sales success. As more people are living in smaller living spaces or on the go, the convenience of a portable dryer becomes an attractive selling point.

Summary

Overall, the large home appliance market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a mix of growth and decline among different products. Key factors influencing market performance include product features, price, and suitability for different living situations. For industry practitioners, it is recommended to focus on enhancing product features that meet the specific needs of consumers, such as portability for those in smaller spaces or advanced functionality like high-definition reception for antennas. Additionally, keeping an eye on pricing strategies to remain competitive in a market with diverse consumer preferences is crucial.