Introduction

The data presented here is sourced from Gloda, focusing on the best-selling women's bottoms on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. This data is of significant importance as it provides insights into consumer preferences and market dynamics within the women's bottoms category on this popular social media platform.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of women's bottoms in terms of sales, growth trends, and price ranges. Different products have varying levels of success, with some experiencing significant growth while others are facing declines.

Detailed Analysis

Comfrt | Oversized Minimalist Hoodie | For Stress & Anxiety

This hoodie had a sold count of 3345 with a GMV of 163,900. However, it faced a -25.86% quarter-on-quarter QoQ decline. The possible reasons could be related to factors such as changing consumer preferences, competition from other similar products, or perhaps pricing that might not be as attractive as before.

ONESO Mid-low Rise Baggy Jeans Wide Leg for Women

With a sold count of 2702 and a GMV of 115,800, this product showed an impressive 58.45% QoQ growth. Its success might be attributed to its trendy design distressed pants, wide leg, being available in plus sizes, and offering a combination of comfort and style that appealed to a wide range of consumers.

Comfrt | Limited Edition Pastel Hoodie for Stress & Anxiety

Having a sold count of 2350 and a GMV of 115,100, it had a relatively small -2.21% QoQ decline. The limited edition aspect might have initially attracted customers, but perhaps the market saturation of hoodies or other factors led to this minor dip in performance.

Women's Plain Drawstring High Waist Cargo Pants

These cargo pants had a sold count of 2005 and a GMV of 31,100 with a 25.02% QoQ growth. Their casual comfort style, along with the Y2K and Kpop inspired design, likely contributed to their increasing popularity, especially for daily wear during fall and winter.

OQQ Women's 2 Piece Yoga Legging Seamless Workout High Waist Butt Liftings Athletic Leggings

With a sold count of 1878 and a GMV of 65,600, showing a 16.82% QoQ growth. The high waist and butt lifting features, along with being suitable for workouts, made them a popular choice among fitness enthusiasts and those looking for flattering activewear.

Women's Solid Color Plicated Pocket Wide Leg Pants

These pants had a sold count of 1814 and a GMV of 26,700 with an astonishing 95.91% QoQ growth. Their elegant aesthetic, high waist design, and suitability for work and office settings likely caught the attention of professional women looking for stylish yet comfortable work attire.

Women's Plain Pocket Drawstring Waist Sweatpants

Having a sold count of 1717 and a GMV of 37,700 with a 5.33% QoQ growth. Their comfort factor and versatility as casual basic stack pants for all seasons made them a consistent seller, appealing to women looking for easy-to-wear daily outfits.

Halara Flex High Waisted Plicated Side Pocket Straight Leg Work Pants

With a sold count of 1670 and a GMV of 63,400, but unfortunately facing a -41.79% QoQ decline. The reasons could be due to emerging competition in the work pants segment, or perhaps a change in the design or pricing that didn't resonate well with consumers this time.

ChicMe Womens Butt Lifting Leggings with Flap Pockets High Waist Tummy Control Workout Cargo Leggings Yoga Pants

These leggings had a sold count of 1455 and a GMV of 29,100 with a -23.9% QoQ decline. The tummy control and butt lifting features might have initially been attractive, but competition from other similar leggings or a shift in consumer preferences could have led to this decline.

Women's Plain High Waist Flare Leg Jeans

With a sold count of 1450 and a GMV of 16,900, facing a -17.91% QoQ decline. The bell bottom design, while trendy, might have faced competition from other styles of jeans or changing fashion trends that affected their sales.

Summary

The women's bottoms industry on TikTok U.S. during this week was characterized by a mix of growth and decline for different products. Key factors influencing market performance include design trends, comfort, sizing options, and pricing. For industry practitioners, it is recommended to closely monitor consumer preferences, stay updated on emerging fashion trends, and continuously innovate in terms of design and functionality to maintain or improve sales performance.