Introduction

The data presented here is sourced from the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01, focusing on the Food Supplements category. This data is of great significance as it provides valuable insights into consumer preferences and market trends within the U.S. food supplements segment on TikTok, a platform that has a huge influence on consumer purchasing decisions.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of food supplement products with varying sales figures, growth trends, and price ranges. The sold count and GMV Gross Merchandise Volume figures vary significantly among the different products, indicating different levels of popularity and market penetration.

Detailed Analysis

Neuro Energy Caffeine Nootropics

The Neuro Energy Caffeine Nootropics product had a sold count of 21,900 and a GMV of $560,300 with an astonishing GMV qoq Quarter on Quarter Growth of 414.35%. This remarkable growth could be attributed to its unique blend of ingredients like L-theanine, Caffeine, Vitamin B12, and Vitamin B6, along with its sugar-free and peppermint flavor, which likely appeals to a wide range of consumers looking for an energy and focus boost without the added sugar.

Rosabella Moringa Capsules

With a sold count of 17,500 and a GMV of $431,100 and a GMV qoq of 73.72%, the Rosabella Moringa Capsules are also performing well. Their focus on immune support, gut health, and being a source of vitamins might be the key factors driving their sales. Consumers are increasingly conscious about their health, and these capsules seem to be fulfilling that need.

URO Women's Probiotics

The URO Women's Probiotics had a sold count of 16,500 and a GMV of $425,500 with a relatively low GMV qoq of 1.23%. Despite the modest growth, its specific formulation for women's pH balance with prebiotics and a probiotic blend likely keeps it in the best-selling list as it targets a specific demographic with a particular health concern.

Goli Ashwagandha & Vitamin D Gummy

The Goli Ashwagandha & Vitamin D Gummy, with a sold count of 16,200 and a GMV of $226,800 and a GMV qoq of 44.86%, is another popular product. Being America's #1 Ashwagandha Brand and offering a vegan, plant-based, non-GMO, gluten-free, and gelatin-free option in a mixed berry flavor might be attracting consumers who are health-conscious and have specific dietary preferences.

Yerba Magic | Yerba Mate Instant Tea Powder

The Yerba Magic | Yerba Mate Instant Tea Powder had a sold count of 15,400 and a GMV of $544,500 with a GMV qoq of 60.28%. Its peach mango flavor and the fact that it offers 30 servings could be making it appealing to consumers looking for a flavorful and convenient way to consume yerba mate, which is known for its various health benefits.

Reus Research NR900

The Reus Research NR900 had a sold count of 14,300 and a GMV of $570,600 but a negative GMV qoq of -26.84%. Despite the decline in growth, its offering of support for skin aging, energy, and focus with 80 counts of vitamin and wellness supplements might still be attracting a certain segment of consumers who are interested in these specific benefits.

BetterAlt GOLD+ Shilajit Honey Sticks

The BetterAlt GOLD+ Shilajit Honey Sticks had a sold count of 13,500 and a GMV of $400,200 with a negative GMV qoq of -30.07%. However, its claim of being lab-tested for purity and helping improve energy and stamina, along with coming in 30 shilajit honey packs, might be keeping it in the market's radar for those looking for such specific benefits.

Snap Supplements - Nitric Oxide Booster

The Snap Supplements - Nitric Oxide Booster had a sold count of 12,100 and a GMV of $447,000 with a GMV qoq of 15.4%. Its offering of support for blood circulation and prostate health, along with the free prostate health bundle, could be driving its sales among consumers concerned about these aspects of their health.

Micro Ingredients Oregano Oil with Black Seed Oil

The Micro Ingredients Oregano Oil with Black Seed Oil had a sold count of 11,700 and a GMV of $387,700 with a GMV qoq of 128.01%. The significant growth could be due to the combination of oregano oil and black seed oil, which might be perceived as having enhanced health benefits compared to single-ingredient products.

3 Bottles of Goli Ashwagandha & Vitamin D Gummy

The 3 Bottles of Goli Ashwagandha & Vitamin D Gummy had a sold count of 11,700 and a GMV of $431,400 with a GMV qoq of 46.61%. Offering a bundled option of three bottles might be appealing to consumers who want to stock up on this popular product, further driving its sales.

Summary

The food supplements industry on TikTok U.S. for the week of 2025/01/26 - 2025/02/01 shows a vibrant market with various products catering to different consumer needs. Key factors influencing market performance include product ingredients, specific health benefits targeted, flavor options, and packaging such as bundled offers. For industry practitioners, it would be advisable to focus on these aspects when formulating and marketing their food supplement products. Understanding consumer preferences for ingredients like ashwagandha, probiotics, and caffeine, along with the appeal of flavors and the convenience of packaging, can help in creating products that are more likely to succeed in this competitive market.