Introduction

The data presented here is sourced from Gloda, covering the period from 01/26 - 02/01. This TikTok US chart data regarding Men's Bottoms is of significant importance as it provides insights into consumer preferences and market trends within this specific category. It allows both consumers to stay updated on popular choices and industry practitioners to strategize their marketing and production efforts accordingly.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of Men's Bottoms in terms of sales, growth trends, and price ranges. Different styles of pants have varying levels of success during this weekly period.

Detailed Analysis

Men's Solid Color Patched Zipper Fly Cargo Pants

These cargo pants had a sold count of 2319 and a GMV Gross Merchandise Volume of 41,600. The GMV witnessed an impressive growth rate of 129.27%. Their regular fit, multi-pocket design, and trendy style likely contributed to their popularity, making them a suitable choice for various occasions and seasons.

Men's 3-Pack Flex Stretch Slim Straight Jeans

With a sold count of 2195 and a GMV of 65,800, these jeans had a more moderate growth rate of 24.08%. The flex stretch feature and classic denim fabric might be appealing to consumers who prefer a combination of comfort and style in their everyday wear.

Men's 3 Pack Fleece Active Athletic Jogger Sweatpants

Having a sold count of 2043 and a GMV of 37,200, these jogger sweatpants experienced a decline with a GMV qoq Quarter-on-Quarter of -27.62%. Despite this, their drawstring and fleece material could still attract those seeking cozy and casual options, especially during colder days.

Men's Solid Thermal Lined Drawstring Waist Pants

These pants had a sold count of 1353 and a GMV of 43,900 with a GMV qoq of -11.44%. Their thermal lining makes them a practical choice for fall and winter, yet the decline in GMV might indicate increased competition from other warm-weather alternatives or changes in consumer preferences.

Men's Loose Solid Pocket Drawstring Waist Cargo Pants

With a sold count of 1227 and a GMV of 17,700, these cargo pants had a relatively small decline in GMV qoq of -1.61%. Their casual and comfy streetwear style, along with the zipper and pocket details, could be the reasons for their continued presence among the best-sellers.

PacSun Men's Gray Baggy Cargo Jeans

These jeans had a sold count of 1094 and a GMV of 33,900 with an astonishing growth rate of 710.37%. The baggy style and the brand recognition of PacSun might have played a significant role in their sudden surge in popularity.

Men's Letter & Striped Print Drawstring Waist Sweatpants

Having a sold count of 1073 and a GMV of 14,900, these sweatpants had a growth rate of 7.73%. The letter and striped print, along with their regular fit and pocket design, likely made them an attractive option for fall and winter casual wear.

Men's Simple Side Stripe Drawstring Waist Straight Leg Pants

These pants had a sold count of 1046 and a GMV of 19,400 with a growth rate of 52.55%. Their side stripe detail, loose pocket design, and versatility for different seasons could have contributed to their increasing popularity.

Men's Plain Drawstring Waist Practical Sweatpants

With a sold count of 976 and a GMV of 9,164.64, these sweatpants had a decline in GMV qoq of -8.86%. Their simple and practical design might appeal to some, but perhaps the lack of unique features compared to other options led to the decline in sales.

Men's Loose Letter Patched Drawstring Waist Straight Leg Pants

These pants had a sold count of 923 and a GMV of 15,000 with a growth rate of 4%. The letter patched detail and casual pocket design could be the factors that kept them in the list of best-sellers, offering a stylish yet comfortable option for daily wear.

Summary

Overall, the Men's Bottoms market on TikTok US during this week showed a mix of growth and decline across different product types. Key factors influencing market performance include style, comfort, brand recognition, and seasonality. For industry practitioners, it would be advisable to focus on product features that offer both style and comfort, keep an eye on emerging trends such as unique prints and details, and leverage brand recognition when possible. Additionally, adapting to seasonal changes in consumer demand can help maintain or improve sales figures.