Introduction

The data presented here focuses on the Leisure & Outdoor Recreation Equipment category on TikTok U.S. The data source is from the week of 2025/01/26 - 2025/02/01. This chart data is of significant importance as it provides valuable insights into what consumers in the U.S. market are interested in when it comes to outdoor and leisure equipment. It helps both consumers to make informed purchasing decisions and businesses to understand the market demand better.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Leisure & Outdoor Recreation Equipment category. In terms of sales, the number of units sold varies significantly among the products. For example, the Rod Sleeves - Snag Resistant Fishing Rod Covers had a sold count of 630, while the 2024 limited edition intelligent music boxing machine with boxing gloves had a sold count of 184. The GMV Gross Merchandise Volume also shows a wide range, from $1,730 Underwater Fishing Camera to $8,408.26 VEVOR 12.7mm Static Climbing Rope. The growth trends, measured by GMV qoq Quarter over Quarter growth of GMV, are equally diverse, with some products showing significant growth like the VEVOR 12.7mm Static Climbing Rope with a 20412.95% growth, while others showing decline such as the 10cm/3.9in USB Rechargeable Robotic Lifelike Swimming Action Fishing Lure with a -47.05% growth.

Detailed Analysis

Rod Sleeves - Snag Resistant Fishing Rod Covers

This product had a sold count of 630 and a GMV of $6,211.2 with a GMV qoq growth of 37.75%. The relatively high sales and growth could be attributed to its practicality for fishing enthusiasts. Fishing being a popular outdoor activity in the U.S., having snag resistant rod covers is likely to be in high demand as it helps protect the fishing rods during use.

Topwater Co Speed Clips 15-45-70-120lbs

With 558 units sold and a GMV of $4,851.62, it experienced a -10.18% GMV qoq growth. The decline in growth might be due to factors such as competition from other similar fishing accessories or a possible saturation in the market for this specific type of speed clips.

Underwater Fishing Camera, Fish Finder with 4.3 Inch Screen and Waterproof Camera

This product had a sold count of 399 and a GMV of $1,730 converted from 1.73万. It showed a 28.3% GMV qoq growth. The growth could be because of the increasing interest in advanced fishing equipment that allows fishermen to have a better view of the underwater environment, enhancing their fishing experience.

VEVOR 12.7mm Static Climbing Rope

The VEVOR climbing rope had a sold count of 224 and a remarkable GMV of $8,408.26 with an astonishing 20412.95% GMV qoq growth. This could be due to a growing trend in rock climbing and other outdoor adventure activities. The high breaking tension and the inclusion of steel snap hooks for various uses like escape, rappelling, and fire rescue make it a versatile and attractive option for outdoor enthusiasts.

Summary

Overall, the Leisure & Outdoor Recreation Equipment industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a dynamic market with diverse product performance. Key factors influencing the market performance include the popularity of specific outdoor activities such as fishing and rock climbing, the practicality and functionality of the products, and the competition within the market. For industry practitioners, it is recommended to focus on product innovation to stand out in a competitive market, understand the specific needs of different outdoor activity enthusiasts, and leverage the power of platforms like TikTok to promote their products effectively.