Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the week of 2025/01/26 - 2025/02/01. This data on fitness equipment sales is of great significance as it provides valuable insights into consumer preferences and market trends within the fitness equipment sector on TikTok in the US. It allows both consumers to make informed decisions and industry practitioners to strategize better.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of fitness equipment sales during the specified week. The sold count varies across different products, with some having higher numbers like the LICHICO/YRUN Regular/Slope Model Under Desk Treadmill with 1793 units sold, while others like the Multi-functional Ab Exercise Board had 2150 units sold. The GMV Gross Merchandise Volume also shows significant variation, ranging from 8.02万 for the Niceday Stepper with Resistance Bands to 34.78万 for the LICHICO/YRUN treadmill. Growth trends, as indicated by the GMV qoq Quarter over Quarter growth rate of GMV, are mixed, with some products showing growth like the LICHICO/YRUN treadmill with a 20.61% increase, while others like the MERACH Adjustable Ab Trainer Machine had a significant decline of 55.34%.

Detailed Analysis

Stair Steppers and Vibration Plates

The Stair Stepper for Exercise, Mini Steppers with Resistance Band had 6251 units sold but a GMV qoq decline of 27.93%. This could potentially be due to increased competition in the stair stepper market or a shift in consumer preference towards other types of fitness equipment. On the other hand, the HOTWAVE Vibration Plate 66HZ 120 Levels with Lymphatic Drainage Machine had a relatively good performance with 4227 units sold and an 8.38% increase in GMV qoq. The added feature of lymphatic drainage might be attracting consumers, making it a more appealing option compared to other vibration plates like the MERACH Vibration Plate Exercise Machine which had a 20.36% decline in GMV qoq despite selling 3299 units.

Treadmills and Ab Exercise Equipment

The YAGUD Walking Pad with Wheels had 2008 units sold and a 22.68% decline in GMV qoq. This could be because of its relatively higher price compared to other portable exercise options or perhaps a lack of unique features that set it apart from competitors. The Multi-functional Ab Exercise Board, which is designed for abdominal and core strength training, had a significant decline of 34.23% in GMV qoq despite selling 2150 units. This might indicate that consumers are either looking for more advanced ab exercise equipment or are shifting their focus to full-body workout equipment instead.

Summary

Overall, the fitness equipment industry on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a dynamic market with diverse consumer preferences. Key factors influencing market performance include product features such as added functionality like lymphatic drainage in vibration plates, portability for treadmills and exercise pads, and the ability to target specific muscle groups for ab exercise equipment. Pricing also seems to play a role, as products with higher prices and no distinct advantages might be facing a decline in sales. For industry practitioners, it would be advisable to focus on enhancing product features, offering competitive pricing, and highlighting unique selling points in their marketing on TikTok to attract more consumers and improve market performance.