Introduction

The data presented here is sourced from TikTok's analytics for the U.S. market, specifically focusing on the Sports & Outdoor Accessories category. This data, covering the period from 2025/01/26 - 2025/02/01, holds significant value for both consumers and the market. It provides insights into what products are popular, their sales performance, and growth trends, which can help consumers make informed purchasing decisions and assist businesses in strategizing their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of best-selling Sports & Outdoor Accessories on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The sold count and GMV Gross Merchandise Volume figures vary across different products. For instance, the Ultra Breathable Mouth Tape had a sold count of 5231 with a GMV of 3.92万, while the Women's Sports Waist Trainer Belt had a sold count of 1139 and a GMV of 7938.83. Growth trends also differ, with some products showing significant growth like the SISSTY Mouth Tape for sleeping with a GMV qoq Quarter over Quarter of 261.09%, while others experienced declines such as the Ultra Breathable Mouth Tape with a GMV qoq of -9.04%.

Detailed Analysis

Mouth Tapes

Mouth tapes seem to be a popular category within Sports & Outdoor Accessories. The MRYXGJ Mouth Tape for sleeping had a sold count of 3629 and a remarkable GMV qoq growth of 127.77%. This could be due to its one-month supply offering and gentle adhesion properties, making it appealing for those seeking better sleep during outdoor activities or in general. On the other hand, the Queen Mouth Tape, also for sleep with a one-month supply, had a sold count of 2817 and a GMV qoq of -11.36%. The decline might be attributed to factors such as competition from other similar products or potential issues with its marketing or product features that didn't resonate as well with consumers during this period.

Outdoor Sports Gloves

The Outdoor Sports Gloves had a sold count of 3154 and a GMV of 3.64万 with a GMV qoq of 1.52%. These gloves, being suitable for various outdoor activities like mountaineering, hunting, and cycling, likely attracted consumers due to their high sensitivity touch screen feature and being made of PU leather. They could also be a popular choice as gifts, as indicated by the mention of being a men's gift idea for Christmas. This combination of functionality and gift potential might have contributed to their consistent sales performance.

Full Facepiece Reusable 6800 Mask

The Full Facepiece Reusable 6800 Mask had a sold count of 1144 and a GMV of 1.41万 with an impressive GMV qoq of 321.2%. Its suitability for various industrial applications like spray paint, coating, and welding, along with being an anti-fog supply and having a wide field of view, likely made it a sought-after product. Additionally, being mentioned as a Christmas gift could have also boosted its sales during this period.

Summary

Overall, the Sports & Outdoor Accessories industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 exhibited a mix of growth and decline among different products. Key factors influencing market performance include product features such as comfort, functionality, and suitability for various activities or applications. Marketing aspects like being positioned as a gift also played a role. For industry practitioners, it would be advisable to focus on enhancing product features that are most desired by consumers, such as improving the adhesion and breathability of mouth tapes or adding more useful features to sports gloves. Additionally, leveraging the gift-giving seasons and highlighting the multi-purpose nature of products in marketing campaigns can help boost sales and maintain a competitive edge in the market.