Introduction

The data presented here focuses on the best-selling sport & outdoor clothing products on TikTok U.S. within the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the consumer preferences and market trends within this specific category. Understanding these trends is crucial for both consumers looking for popular items and for industry practitioners aiming to stay ahead in the competitive market.

Analysis and Conclusions

Data Overview

The sales figures and growth trends of the sport & outdoor clothing products on TikTok U.S. during the specified week show a diverse range. The sold count varies from 2024 for the Two Pieces Women's Solid Backless Tracksuit Set to 7614 for the Women's Solid High Waist Sports Spandex Short. The GMV Gross Merchandise Volume also spans a wide range, with values such as 4.63万 for the Women's Letter Print Raglan Sleeve Sports Tee Gym Tops to 20.62万 for the Two-piece Set Women's Solid Color Long Sleeve Round Neck Top & Leggings Tracksuit Set. The growth rates in terms of GMV qoq Quarter-on-Quarter Growth of GMV also differ significantly, ranging from a high of 65.14% for the Women's Letter Print High Waist Athletic Sports Shorts to a low of -54.32% for the Halara SoCinched High Waisted Butt Lifting Tummy Control Side Pocket Shaping Training UltraSculpt Leggings.

Detailed Analysis

Women's Solid High Waist Sports Spandex Short

This product had a sold count of 7614 and a GMV of 16.64万 with a 1.35% growth in GMV qoq. Its popularity could be attributed to its features like being breathable, comfortable, and having a high stretch. It is suitable for indoor and outdoor wear, making it a versatile choice for women engaged in various sports activities.

Women's Solid Long Sleeve Tee & High Waist Leggings Tracksuit Set

With a sold count of 7083 and a GMV of 10.33万, it experienced a -7.65% decline in GMV qoq. Despite the decline, it remains a popular choice as it offers a sporty, comfy, and breathable outfit option for yoga, gym workouts, and running, suitable for all seasons.

Halara SoCinched High Waisted Tummy Control Side Pocket Shaping Training Leggings

The sold count was 5117 and the GMV was 15.33万, with a significant -36.94% decline in GMV qoq. The tummy control and side pocket features might have initially attracted customers, but the decline could be due to increased competition or changes in consumer preferences.

Two-piece Set Women's Solid Color Long Sleeve Round Neck Top & Leggings Tracksuit Set

It had a sold count of 5078 and a GMV of 20.62万, with a -23.89% decline in GMV qoq. Its sporty, comfy, and breathable nature along with being suitable for various workouts makes it a popular choice, though the decline in growth might need further investigation.

Women's Letter Print High Waist Athletic Sports Shorts

With a sold count of 4022 and a GMV of 11.85万, it showed an impressive 65.14% growth in GMV qoq. The letter print and its suitability for indoor and outdoor wear, especially as part of black girl outfits, might have contributed to its sudden surge in popularity.

Women's Spring Solid Zip-up Pocket Sports Jacket

The sold count was 3957 and the GMV was 14.77万, with a -17.58% decline in GMV qoq. Its features like being a long sleeve stand collar sports outerwear and its potential use as a Valentine's Day gift or for pickleball tennis clothes might have influenced its sales, though the decline indicates some challenges.

Halara SoCinched High Waisted Butt Lifting Tummy Control Side Pocket Shaping Training UltraSculpt Leggings

It had a sold count of 3778 and a GMV of 12.93万, with a -54.32% decline in GMV qoq. Similar to its related Halara leggings, the decline could be due to market saturation or changes in consumer demand for such specialized leggings.

Two Pieces Women's Solid Backless Tracksuit Set

With a sold count of 3327 and a GMV of 9.58万, it had an 8.66% growth in GMV qoq. Its backless design and being suitable as a birthday gift for women might have made it stand out and gain popularity during the week.

Three-piece Set Women's Solid Thermal Lined Tracksuit Set

The sold count was 3260 and the GMV was 11.31万, with a -48.37% decline in GMV qoq. Its thermal lined feature and suitability as a Valentine's Day gift for girls might have initially attracted customers, but the decline calls for a closer look at market dynamics.

Women's Letter Print Raglan Sleeve Sports Tee Gym Tops

With a sold count of 3085 and a GMV of 4.63万, it had a 12.9% growth in GMV qoq. The snug fit, breathable fabric, and its use as active wear for various workouts might have contributed to its growth, despite its relatively lower sales volume compared to some other products.

Summary

The sport & outdoor clothing market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 showed a mix of growth and decline trends. Key factors influencing the market performance include product features such as comfort, breathability, and versatility, as well as marketing aspects like suitability for specific occasions e.g., Valentine's Day, birthdays and target demographics e.g., black girl outfits. To stay competitive, industry practitioners should focus on continuously improving product features, keeping an eye on changing consumer preferences, and effectively marketing their products to the right target audience. For example, highlighting unique features like tummy control or backless designs can attract more customers, while also ensuring that the products are priced competitively to maintain or increase market share.