Introduction

The data presented here focuses on the Office Stationery & Supplies category on TikTok US for the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into what's trending and popular among consumers in this specific market segment. Understanding these trends is crucial for both consumers looking for the latest and greatest office supplies and for businesses aiming to capitalize on the market's demands.

Analysis and Conclusions

Data Overview

The sales figures and growth trends within the Office Stationery & Supplies category on TikTok US during this week show a diverse range. The GMV Gross Merchandise Volume varies significantly from product to product. Some products experienced notable growth, while others faced declines.

Detailed Analysis

TIMEX Reusable Grooved Handwriting Workbook for Kids

This product had a sold count of 5772 and a GMV of 19.04万. It also showed a healthy growth rate of 16.9%. The appeal of this workbook likely lies in its multi-purpose nature, covering math, words, and drawing, making it an ideal learning material for early elementary kids. It could be a popular choice among parents looking for educational resources for their children.

President Donald Trump Valentine's Day Card

With a sold count of 4356 and a GMV of 2.17万, this card had a significant decline of -37.29% in GMV. The novelty factor of a Valentine's Day card related to a prominent figure might have initially attracted attention, but perhaps the market saturation or changing consumer preferences led to the decline.

【P1】Qty 10 Standard Beadable Pens

The sold count was 2908, and the GMV was 1.39万 with a -7.19% change in GMV. The mention of the pens potentially changing might have piqued some curiosity, but it seems that this feature didn't translate into consistent growth, possibly due to concerns about quality or functionality.

【50% discount】【ACIGI】 100 Envelope Challenge Binder

This product had a sold count of 2226 and a GMV of 1113, experiencing a sharp decline of -46.81%. Despite the discount offer, it seems that the concept of the envelope challenge binder didn't resonate as strongly with consumers during this week, perhaps due to competition from other savings or organization products.

130PCS Funny Saying Sticker Pack

With a sold count of 1804 and a GMV of 1.99万, showing a -7.3% change in GMV. The humorous and waterproof nature of these stickers makes them suitable for various items like laptops and water bottles. However, the slight decline could indicate that the market for such novelty stickers is becoming more competitive.

1000 pesos of claudia y amlo credit card skin/sticker

This had a sold count of 1568 and a GMV of 7846.81 with a significant growth rate of 56.35%. The unique design related to specific figures might have attracted a niche market of consumers interested in such themed stickers.

NELKO PM230 Bluetooth Mini Sticker Printer

The sold count was 1421, and the GMV was 2.53万 with an impressive growth rate of 104.45%. The convenience of a portable, inkless printer for various uses like printing photos and making lists likely contributed to its popularity and growth.

Dual Tip Art Marker Set

With a sold count of 1316 and a GMV of 1.37万, experiencing a -37.87% decline. The art marker set, despite being suitable for various art projects, might have faced competition from other art supplies or perhaps didn't have a strong enough marketing push during this week.

Challenge for 100 Envelopes Saving with Pen

This product had a sold count of 1167 and a GMV of 1.1万 with a 0% change in GMV. The concept of a money-saving challenge with associated office accessories might have a steady but not overly growing market, as it caters to a specific segment of consumers interested in financial planning.

Softcover Lick The Spoon 8.5" x 11" Recipe Spiral Notebook

With a sold count of 1014 and a GMV of 1.82万, showing an astonishing growth rate of 287.42%. The unique features like the gloss laminated cover and gold wire-o spiral, along with its use as a recipe notebook, might have made it highly appealing to consumers, perhaps for those who enjoy cooking and want to keep their recipes organized.

Summary

The Office Stationery & Supplies market on TikTok US during the week of 2025/01/26 - 2025/02/01 was a mix of growth and decline for different products. Key factors influencing performance included product functionality, novelty, pricing, and marketing. For industry practitioners, it's important to focus on product features that meet consumer needs, offer competitive pricing, and have effective marketing strategies to stand out in this competitive market.