Introduction

The data presented here focuses on the Small Animal Supplies category within the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the preferences and purchasing behaviors of consumers when it comes to products for their small animals. Understanding this data is crucial for both consumers looking for quality supplies and for industry players aiming to optimize their marketing and product offerings.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Small Animal Supplies category. Sales figures vary significantly, with some products showing high numbers of units sold while others have more modest sales. Growth trends also differ, with some products experiencing substantial growth in GMV Gross Merchandise Volume quarter-on-quarter qoq, while a few have seen declines or minimal growth. Price ranges are also quite diverse, from relatively inexpensive items like the Rabbit Leash and Harness with Bow Decor to more costly products such as the XL Critter Cuddler Animal Carrier and Bonding Sling for Small & Medium Dogs, Cats, Bunnies, Baby Goats, Lambs, Chickens etc - Handmade in USA.

Detailed Analysis

XL Critter Cuddler Animal Carrier and Bonding Sling

This product had an impressive sold count of 311 units during the week, resulting in a GMV of $8438.36 with a remarkable 53.19% growth qoq. Its popularity could be attributed to its versatility, as it caters to a wide range of small animals including dogs, cats, bunnies, and even baby goats and lambs. Additionally, being handmade in the USA might add a sense of quality and uniqueness that吸引 consumers.

Basic Pet Care Kit with Spray [2 Piece]

The Basic Pet Care Kit sold 238 units, generating a GMV of $7563.85 and a 27.71% qoq growth. The inclusion of both an 8oz spray and a 16oz concentrate in the kit likely provides convenience for pet owners, covering different aspects of pet care. This comprehensive offering could be a key factor in its relatively high sales and growth.

oneisall Automatic Cat Feeder

With 125 units sold, the oneisall Automatic Cat Feeder had a GMV of $4373.75 and a 50.24% qoq growth. The convenience of an automatic food dispenser for busy pet owners is a major selling point. It caters not only to cats but also to small dogs, making it a practical choice for households with multiple small pets.

Original Critter Cuddler - Small Animal WFH Bonding Sling

Although it had a sold count of only 42 units, the Original Critter Cuddler - Small Animal WFH Bonding Sling still managed to achieve a GMV of $1102.5 with a 36.11% qoq growth. Its handsfree carrier pouch design might be appealing to pet owners who want to keep their small pets close while having their hands free, perhaps during work-from-home situations.

Diylpshome Accessories for lps Pets

The Diylpshome Accessories for lps Pets sold 19 units, with a GMV of $325.66 and a significant 57.55% qoq growth. The random selection of 25 pieces of various accessories like hats, scarves, and toys offers a fun and customizable option for pet owners who like to dress up their lps pets.

Indoor Pet Cage

The Indoor Pet Cage had a sold count of 12 units and a GMV of $642 with 0% qoq growth. While it may not have shown growth during this period, its large space and included cleaning tray could be attractive features for pet owners looking for a suitable housing option for their small animals like rabbits, guinea pigs, or hamsters.

Chicken Treat Dispensers

Chicken Treat Dispensers sold 8 units, with a GMV of $197.6 and an astonishing 175.02% qoq growth. The high growth rate could indicate an increasing interest in providing treats to chickens in a convenient and controlled manner, perhaps as more people are keeping chickens as pets or for other purposes.

YITAHOME Guinea Pig Cage C&C

The YITAHOME Guinea Pig Cage C&C sold 5 units, with a GMV of $191.2 and a -28.03% qoq growth. The decline in growth could be due to various factors such as competition from other similar cages or potential issues with the product's features or marketing that need to be addressed.

Rabbit Leash and Harness with Bow Decor

The Rabbit Leash and Harness with Bow Decor had a sold count of 4 units and a GMV of $7.02 with a -19.77% qoq growth. The relatively low sales and negative growth might suggest that there is less demand for this type of product, perhaps due to the fact that rabbits are not as commonly walked on leashes compared to dogs or other pets.

Pumpkin animal attractant

The Pumpkin animal attractant sold 4 units, with a GMV of $55.96 and 0% qoq growth. Its consistent performance might imply that it has a steady but niche market, perhaps used by those who want to attract certain small animals for specific purposes like photography or observation.

Summary

The Small Animal Supplies market on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a dynamic landscape. Key factors influencing market performance include product functionality, convenience, and uniqueness. For example, products that offer multiple uses or solve specific pet care problems tend to perform well. Pricing also plays a role, with a range of price points appealing to different consumer segments. To succeed in this market, industry practitioners should focus on enhancing product features, highlighting unique selling points, and effectively marketing to the target audience. They should also keep a close eye on emerging trends and consumer preferences to stay ahead of the competition.