Introduction

The data presented here is sourced from the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01, focusing on the Bird Supplies category. This data is of significant importance as it provides insights into consumer preferences and market dynamics within this specific niche. It helps both consumers to make informed choices and market players to strategize their offerings and marketing efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of bird supplies in terms of sales, growth trends, and price ranges. There are various products like different types of bird feeders, cages, and even food items like dried worms. The sold count and GMV Gross Merchandise Volume figures vary widely among the products, indicating different levels of popularity and market penetration.

Detailed Analysis

Kingsyard 24oz Glass Hummingbird Feeder

This product had a sold count of 241 with a GMV of 4815.18. However, it experienced a significant decline in GMV qoq Quarter over Quarter with a -42.48% change. The decline could potentially be due to factors such as increased competition from other similar hummingbird feeders in the market or a possible change in consumer preferences towards different designs or features.

Kingsyard Glass Hummingbird Feeder 24 Ounces

With a sold count of 118 and a GMV of 2615.98, this feeder had a positive GMV qoq growth of 40.89%. Its success might be attributed to its features like 6 feeding ports and the included ant moat, which could be appealing to consumers looking for a reliable and functional hummingbird feeder.

YITAHOME 62 inch Metal Bird Cage

The YITAHOME bird cage had a sold count of 34 and a GMV of 1801.66 with a 41.89% GMV qoq growth. Its large size and additional features like a roof top, rolling stand, and hanging toys could be the reasons behind its popularity among parrot, cockatiel, lovebird, and pigeon owners.

5LB 10LB Dried Worms Black Soldier Fly Larvae

This product had a sold count of 23 and a GMV of 1031.36 with an impressive 155.25% GMV qoq growth. The high protein content and natural non-GMO nature of the dried worms could be attracting consumers who are looking for healthy and nutritious treats for their chickens and other birds.

Summary

Overall, the bird supplies industry on TikTok U.S. during this week showed a mix of growth and decline among different products. Key factors influencing market performance include product features, quality, and how well they meet the specific needs of different bird owners. For industry practitioners, it is recommended to focus on product innovation, highlighting unique features, and understanding consumer preferences to stay competitive in this market. For example, offering products with enhanced functionality like better protection against pests as seen in some of the successful bird feeders or providing more comfortable and spacious living spaces for birds as in the case of the popular bird cages.