Introduction

The data presented here focuses on the Reptile & Amphibian Supplies category within the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01. The source of this data is not clearly specified other than being related to the TikTok U.S. market analytics. This data is of significant importance as it provides insights into what products are popular among consumers interested in reptile and amphibian care. It helps both consumers to make informed choices and market players to understand the current trends and demands in this specific niche.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products within the Reptile & Amphibian Supplies category. In terms of sales, we see a variation in the number of units sold. For example, the Bubble mailer had a sold count of 27, while some products like the ReptiChip Coarse Coconut Chip Mix had a sold count of 0. The GMV Gross Merchandise Volume also varies widely, from as low as $0 for products with no sales to as high as $159.63 for the Water Terrarium Kit. The GMV QoQ Quarter over Quarter growth rate is 0% for most of the products listed, indicating a relatively stable market in terms of growth during this particular week.

Detailed Analysis

Bubble mailer

The Bubble mailer had the highest sold count of 27 during the week. This could be due to its versatility in shipping various reptile and amphibian related items. It might be a commonly used packaging solution for online sellers in this niche, ensuring the safe delivery of delicate items such as live plants, small terrarium accessories, or even live reptiles or amphibians if legally allowed. With a GMV of $54, it seems to be a reasonably priced item that offers good value for money, which could contribute to its popularity.

Sphagnum Moss for Reptiles - Ideal Terrarium Bedding for Snakes, Turtles, Frogs, and Geckos Substrate

This product had a sold count of 7 and a GMV of $83.93. Sphagnum moss is a popular choice for terrarium bedding as it helps maintain humidity levels, which is crucial for the well-being of many reptiles and amphibians. The relatively higher GMV compared to the sold count might suggest that it is priced slightly higher than some other products, but its quality and importance in terrarium setups make it a sought-after item among enthusiasts.

Water Terrarium Kit, Water Garden, Birthday Gift For Nature Lovers, Glass Plant Aquarium Set, Water Plants, Gift For Him, Birthday Gift

Although it had a lower sold count of 3, its GMV was $159.63. This could be because it is a more elaborate and perhaps higher-priced product. It caters to those who are looking for a complete water terrarium setup, either for themselves or as a gift. The marketing aspect of positioning it as a birthday gift and for nature lovers might also contribute to its appeal, despite the relatively lower sales volume.

YSSOA 100W Ceramic Heat Emitter, Reptile Heat Bulbs, Ceramic Heat Lamp for Reptiles, Amphibian, Chicken, Dog, Cat, 1 Pack, Black

With a sold count of 1 and a GMV of $7.99, this heat emitter is an essential item for maintaining the proper temperature in reptile and amphibian enclosures. The lower sales could be due to the fact that it is a more specialized item and not every reptile or amphibian owner may need to purchase it during the week. However, its importance in the care of these animals cannot be overlooked.

Summary

Overall, the Reptile & Amphibian Supplies industry on TikTok U.S. during this week shows a market that is stable in terms of growth, with a mix of popular and niche products. Key factors influencing market performance include the functionality and necessity of the products such as heat emitters for temperature control and moss for humidity regulation, as well as their marketing and positioning like the water terrarium kit being marketed as a gift. For industry practitioners, it would be advisable to focus on product quality and functionality, while also leveraging effective marketing strategies to target the right audience. For example, highlighting the benefits of products for the well-being of reptiles and amphibians and targeting gift-buying occasions for more elaborate setups.