Introduction

The data presented here focuses on the Dog & Cat Grooming category's best-selling products on TikTok US for the week of 2025/01/26 - 2025/02/01. The source of this data is not clearly specified other than being related to TikTok's market analytics. This data is of great significance as it provides insights into what consumers in the US are purchasing the most in the dog & cat grooming sector, helping both consumers make informed choices and businesses strategize their marketing and product development efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products in the dog & cat grooming category. The sold count varies significantly among the products, with some having relatively high numbers like the SleekEZ Dog Brush with 1119 units sold, while others like the Bathroom Puppycat Washing Massage Dispenser Grooming Shower Brush had 939 units sold. The GMV Gross Merchandise Volume also shows a wide range, from $4,695 for the Bathroom Puppycat brush to $60,800 for the 【LimitedTimeFlashSale】Geoorood Dog Grooming Vacuum. In terms of growth trends, we see both positive and negative changes. For example, the WLP : Pet Glove Wipes for Dogs & Cats had an impressive 52.38% growth in GMV qoq Quarter over Quarter, while the Pet Spray Hair Removal Comb had a significant -75.95% decline.

Detailed Analysis

SleekEZ Dog Brush for Shedding & Grooming

This dog brush had a sold count of 1119 units and a GMV of $22,400. However, it experienced a -11.75% decline in GMV qoq. One possible reason for this could be increased competition from other similar grooming tools in the market. Maybe new products with additional features or better marketing strategies have emerged, causing some consumers to shift their preferences.

【LimitedTimeFlashSale】Geoorood Dog Grooming Vacuum

With 1,039 units sold and a GMV of $60,800, this product had a remarkable 16.74% growth in GMV qoq. The flash sale promotion likely played a significant role in its success. Consumers are often attracted to limited-time offers, especially when it comes to products that can make their pet grooming tasks easier. The 13000Pa suction power and the 2.5L large capacity of this vacuum groomer are features that could have also contributed to its popularity.

Dr. Paws Choice: Pet Care Finger Wipes for Dental, Ear, and Eye Hygiene

988 units were sold of these finger wipes, with a GMV of $37,300 and a 6.93% growth in GMV qoq. The importance of maintaining proper hygiene for pets' dental, ear, and eye areas is likely driving the demand for such products. As pet owners become more conscious about their pets' health, products like these that offer convenient and targeted cleaning solutions are likely to remain popular.

Summary

The dog & cat grooming industry on TikTok US, as seen from the data for the week of 2025/01/26 - 2025/02/01, is a dynamic and competitive market. Key factors influencing market performance include product features, pricing, and marketing strategies such as flash sales. For industry practitioners, it is recommended to focus on product innovation to stand out from the competition. Offering unique features or improved functionality can attract more consumers. Additionally, leveraging marketing promotions like flash sales can boost sales in the short term. Understanding consumer demand for specific aspects of pet grooming, such as hygiene or shedding control, and tailoring products accordingly can also lead to increased success in this market.