Introduction

The data presented here focuses on the Dog & Cat Litter category within the TikTok U.S. market. The source of this data is from the week of 2025/01/26 - 2025/02/01. Analyzing this data is crucial as it provides valuable insights into what products are popular among consumers, which in turn can help both manufacturers and retailers understand the market dynamics better and make informed decisions.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Dog & Cat Litter category. We can observe variations in sales counts, GMV Gross Merchandise Volume, and GMV quarter-on-quarter qoq changes. For instance, the sold count of products ranges from as low as 145 for PET N PET Dog Poop Bag to as high as 1494 for K.O.E. 16oz Concentrate - Kennel Odor Eliminator. The GMV also varies significantly, with MeoWant SC02 75L Extra Large Self-Cleaning Cat Litter Box having a GMV of 10.89万, while Pet Cat Litter Mat Waterproof Double Layer has a GMV of 8247.82.

Detailed Analysis

K.O.E. 16oz Concentrate - Kennel Odor Eliminator

This product had a sold count of 1494 and a GMV of 3.17万 with a remarkable GMV qoq growth of 48.2%. Its success could be attributed to its non-enzymatic formula and appealing scents like Apricot, Fresh Original Scent. Consumers likely value its effectiveness in eliminating odors in kennels, making it a popular choice for pet owners.

Anyask Enclosed Cat Litter Box Stainless Steel with Lid

With a sold count of 822 and a GMV of 3.38万, it experienced a GMV qoq decline of -3.97%. Despite the dip in growth, its features such as being an XL Extra Large Litter Box for Big Cats, having high wall sides enclosure, being non-sticky and anti-leakage, and easy to clean still make it an attractive option. However, competition or changes in consumer preferences might have affected its growth rate.

Qeils Puppy Washable Pee Pads

Having a sold count of 771 and a GMV of 1.62万 with a GMV qoq decline of -12.77%, these washable pee pads offer super absorbent and non-slip properties. The decline in performance could be due to increased competition from other similar products or perhaps changes in marketing strategies that haven't been as effective in reaching the target audience.

PTLOM Stainless Steel Cat Litter Box High Side, No Lid

This product had a sold count of 692 and a GMV of 1.79万 with a significant GMV qoq decline of -31.12%. Its large space suitable for big cats and splash-proof non-stick features are appealing. However, the lack of a lid might be a drawback for some consumers, leading to its relatively lower performance compared to other litter boxes with lids.

Pet Cat Litter Mat Waterproof Double Layer

With a sold count of 496 and a GMV of 8247.82, it had an impressive GMV qoq growth of 64.41%. Its waterproof and double layer design for trapping pet litter makes it a practical accessory for cat owners. The growth could be due to increased awareness of the importance of keeping the area around the litter box clean, leading to more purchases.

MeoWant SC02 75L Extra Large Self-Cleaning Cat Litter Box

Having a sold count of 378 and a GMV of 10.89万 with a GMV qoq growth of 21.46%, this self-cleaning litter box with APP control, safety protection, and odor removal features is clearly a high-end and convenient option for multiple cat owners. Its advanced features justify its relatively higher price point and contribute to its continued growth in the market.

Summary

The Dog & Cat Litter industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a mix of growth and decline among different products. Key factors influencing market performance include product features such as size, ease of cleaning, odor control, and whether it's self-cleaning or not. Pricing also plays a role, as seen with the higher-end products like the MeoWant SC02 having a higher GMV despite a lower sold count compared to some other products. For industry practitioners, it's important to focus on improving product features based on consumer needs, effectively marketing the unique selling points of their products, and keeping an eye on competitors' offerings to stay competitive in this dynamic market.