Introduction

The data presented here pertains to the Fabrics & Sewing Supplies category on TikTok U.S. for the week of 01/26 - 02/01 2025. The source of this data is TikTok's internal analytics system which tracks various metrics related to product sales. This data is of significant importance as it provides insights into consumer preferences and market trends within the specific category of Fabrics & Sewing Supplies in the U.S. market. It helps both consumers to make informed choices and industry practitioners to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of products within the Fabrics & Sewing Supplies category. In terms of sales count, we see a wide variation. For instance, the Self-threading Needle Set, 30pcs/set had a sold count of 2627, while the Portable Electric Sewing Machine without Battery had a relatively lower sold count of 192. The GMV Gross Merchandise Volume also varies significantly. The Iron On Patches Heat Press Apply on Hoddie Sweatershirt T-shirts had a GMV of 8698.52, whereas the Stitchy 2.0 - Alter Your Clothing Instantly had a GMV of 1.71 thousand. In terms of growth trends, some products like the 2025 New 2-in-1 Upgraded Needle Threader Sewing Tool showed a positive growth rate of 8.32% in GMV qoq Quarter over Quarter, while others like the Portable Electric Sewing Machine without Battery had a significant decline of -57.8%.

Detailed Analysis

Self-threading Needle Set, 30pcs/set

This product had a sold count of 2627 and a GMV of 2232.95 with a remarkable growth rate of 223.12% in GMV qoq. The high sales could be attributed to its convenience factor. Being a self-threading needle set, it saves time and effort for users engaged in hand sewing, making it a popular choice among hobbyists and those who need to do quick repairs on fabrics.

Iron On Patches Heat Press Apply on Hoddie Sweatershirt T-shirts

With a sold count of 1958 and a GMV of 8698.52 and a growth rate of 264.25% in GMV qoq, these iron-on patches are clearly in high demand. They offer an easy way to customize and repair clothing items like hoodies, sweaters, and T-shirts without the need for extensive sewing skills. This convenience and the ability to add a unique touch to garments likely contribute to their popularity.

Pant Waist Tightener, 1 Count Flower Design Jeans Waist Buckle for Women

This product had a sold count of 639 and a GMV of 440.91 with a decline of -15.7% in GMV qoq. While it offers a solution for women to adjust the waist of their jeans without sewing, the decline in sales could potentially be due to competition from other similar products or a shift in consumer preferences towards more permanent alteration methods.

Summary

Overall, the Fabrics & Sewing Supplies industry on TikTok U.S. for the week of 01/26 - 02/01 2025 shows a mix of growth and decline among different products. Key factors influencing market performance include convenience, ease of use, and the ability to customize or repair clothing items. For industry practitioners, it would be advisable to focus on products that offer unique solutions to common fabric and sewing related problems, such as the self-threading needle sets and iron-on patches. Additionally, keeping an eye on emerging trends and consumer feedback can help in adapting and improving product offerings to meet the ever-changing market demands.