Introduction

The data presented here focuses on the best-selling dog & cat food products on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into the preferences and purchasing behaviors of pet owners in the U.S. market. Understanding this data is crucial for both consumers looking for quality products for their furry friends and for industry players aiming to stay competitive in the pet food market.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the dog & cat food category. The sold count varies significantly among the listed products. For instance, whole duck feet had a sold count of 372, while Woof Pupsicle Pops - Enrichment for Dogs had a sold count of 104. The GMV Gross Merchandise Volume also shows a wide range, from $9489.36 for whole duck necks to $1662.96 for Woof Pupsicle Pops. Additionally, the GMV qoq Gross Merchandise Volume quarter-on-quarter percentages vary greatly, with some products showing significant growth like Wootsy Chicken Jerky Dog Treats - Rawhide Free - Dental Health Support Dog Chews - Grain Free, Low-Calorie, High-Protein - For Small, Medium, Large Dogs, 24 oz Natural Dog Dental Treats with a 934.03% increase, while others like Riley's Steer Bully Sticks - Odor Free, Single Ingredient Dog Treat had a -55.68% decrease.

Detailed Analysis

Whole Duck Feet and Whole Duck Necks

Whole duck feet had a sold count of 372 and a GMV of $1.48万. However, it experienced a -28.26% change in GMV qoq. On the other hand, whole duck necks had a sold count of 301 and a GMV of $9489.36 with a remarkable 111.65% increase in GMV qoq. The difference in performance could be due to various factors. Perhaps the marketing and presentation of whole duck necks on TikTok were more appealing during this period, leading to increased consumer interest and subsequent higher sales and growth in GMV.

Wild Wolf 12-inch Angus Bully Sticks

The Wild Wolf 12-inch Angus Bully Sticks had a sold count of 258 and a GMV of $6447.42 with an astonishing 296.92% increase in GMV qoq. The product's description highlighting its healthy, all-natural, and long-lasting qualities, along with being odor-free and of mixed thickness, might have been a major draw for consumers. This shows that products with clear and appealing features can experience significant growth in the TikTok U.S. market.

Wootsy Chicken Jerky Dog Treats

Wootsy Chicken Jerky Dog Treats had a sold count of 224 and a GMV of $4960.23 with a whopping 934.03% increase in GMV qoq. Its rawhide-free, dental health support, grain-free, low-calorie, and high-protein features, along with being suitable for different sized dogs, likely contributed to its huge success. This indicates that products addressing specific pet health and dietary needs can gain significant traction on TikTok.

Summary

The dog & cat food industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a dynamic landscape. Key factors influencing market performance include product features such as being all-natural, addressing specific health needs like dental health or skin & coat health, and having appealing marketing descriptions. For industry practitioners, it is recommended to focus on highlighting these key aspects of their products on TikTok. This could involve creating engaging content that showcases the unique features of the products to attract more consumers and drive sales. Additionally, keeping an eye on the GMV qoq trends can help in understanding the growth or decline of a product's performance over time and making necessary adjustments to marketing and product strategies.