Introduction

The data presented here is sourced from TikTok U.S. for the week of 2025/01/26 - 2025/02/01, focusing on the Hair Extensions & Wigs category. This data is of great significance as it provides insights into consumer preferences and market trends within this specific segment. It helps both consumers to make informed choices and industry players to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of products in the Hair Extensions & Wigs category. The sold count varies significantly among different products. For instance, the "Valentine's Day 16 Inch Black Long Wavy Braided Lace Wigs for Women" had a sold count of 1919, while the "1 Piece Random Color Makeup Sponge For Women" had a much lower sold count of 594. The GMV Gross Merchandise Volume also shows a wide range, from $5677.77 for the "JBextension 1 Pieces Beige Wig Cap" to $13.42万 for the "[Wequeen] Budget Friendly 10A Grade Brazilian Virgin 100% Human Hair Straight Body Wave Deep Wavy Kinky Curly Quick Weave Sew in/Glue in Viral Hair Bundles". The GMV qoq Quarter-on-Quarter growth rate of GMV varies as well, with some products showing significant growth like the "Valentine's Day 16 Inch Black Long Wavy Braided Lace Wigs for Women" with a 67.31% growth, while others had declines such as the "GOOGOO Hair Extensions Tape in Human Hair Natural Straight" with a -21.58% qoq.

Detailed Analysis

Valentine's Day 16 Inch Black Long Wavy Braided Lace Wigs for Women

This product had a relatively high sold count of 1919 and a remarkable GMV qoq growth of 67.31%. The popularity of this wig could be attributed to several factors. Firstly, the Valentine's Day theme might have attracted consumers looking for a special look for the occasion. Secondly, the 16-inch long wavy and braided style is likely to be trendy and appealing to many women. The description of it being "gorgeous" and having "baby hair bangs" also adds to its allure, making it a desirable choice for both party and daily use.

[Wequeen] Budget Friendly 10A Grade Brazilian Virgin 100% Human Hair Straight Body Wave Deep Wavy Kinky Curly Quick Weave Sew in/Glue in Viral Hair Bundles

With a sold count of 1012 and a GMV of $13.42万 and a 29.69% GMV qoq growth, this product stands out. The use of high-quality 10A grade Brazilian virgin human hair is a major selling point. Consumers are often willing to pay more for human hair products as they offer a more natural look and feel. The variety of styles available in this bundle, such as straight, body wave, deep wavy, and kinky curly, caters to different preferences, thus widening its customer base.

GOOGOO Hair Extensions Tape in Human Hair Natural Straight

Despite having a sold count of 821, this product experienced a -21.58% GMV qoq decline. One possible reason could be the competition from other similar products in the market. There might be other tape-in hair extensions that offer better value for money or have more appealing features. Additionally, the natural straight style might not be as trendy as some of the wavy or curly styles during this period, leading to a decrease in its sales performance.

Summary

In conclusion, the Hair Extensions & Wigs industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a dynamic market with various factors influencing product performance. Key factors include the type of hair human hair vs. synthetic, the style of the extensions or wigs wavy, straight, curly etc., and the marketing angle such as special occasions or budget-friendly options. For industry practitioners, it would be advisable to focus on offering high-quality products with trendy styles, leveraging special events for marketing, and ensuring competitive pricing to stay ahead in this competitive market.