Introduction

The data presented here focuses on the Trading Cards & Accessories category within the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01. The source of this data is Gloda, which provides valuable insights into the performance of various products in this niche market. Understanding this data is crucial for both consumers who are interested in trading cards and accessories and for market players looking to gauge the popularity and trends within this segment.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of trading cards and accessories in terms of sales, growth trends, and price ranges. Some products showed significant growth, while others experienced declines. For instance, the Pokémon KING OF THE HILL Booster Pack had a remarkable growth rate of 51.76% in GMV Gross Merchandise Volume, with 975 units sold. On the other hand, Card Sleeves X1 - Perfect for Protecting Your Cards had a decline of 34.7% in GMV, with 1630 units sold.

Detailed Analysis

Pokémon-related Products

Several Pokémon products made it to the best-selling list. The Pokémon KING OF THE HILL Booster Pack and Pokémon Booster Packs LIVE RIP both had impressive growth rates, 51.76% and 56.12% respectively. This could be due to the continued popularity of the Pokémon franchise among collectors and players. The Pokémon Trading Card Battle Partners Booster Box Scarlet & Violet SV9 Japanese Sealed also had a significant growth rate of 450.23%, indicating a strong demand for sealed booster boxes, especially those related to the Scarlet & Violet series. However, the Pokemon Eevee Terastal Festival Booster Box Scarlet & Violet SV8A Japanese Sealed had a decline of 11.94% in GMV, suggesting that perhaps the specific Eevee-themed box might not be as popular as other Pokémon offerings during this week.

Autographed and Memorabilia Items

Products like PICK YOUR TEAM THE REAL AUTOGRAPH MEMORABILIA THE ONE AUTOGRAPHED HELMET and 1 panini 2021 donruss pack PICK YOUR TEAM NFL THE REAL AUTOGRAPH MEMROBILIA also had their own performance stories. The former had a relatively stable growth rate of 1.48% with 4159 units sold, while the latter had an astonishing growth rate of 1217.86% with 929 units sold. The high growth rate of the panini pack could be attributed to its unique offering of autographed memorabilia related to the NFL, which might have attracted a specific group of collectors.

Summary

Overall, the Trading Cards & Accessories industry on TikTok U.S. during this week showed a mix of growth and decline among different products. Key factors influencing market performance include the popularity of the franchise such as Pokémon, the uniqueness of the offering like autographed items, and the type of product sealed booster boxes vs. individual card sleeves. For industry practitioners, it would be advisable to keep an eye on emerging trends within popular franchises, offer unique and collectible items, and understand the preferences of the target market. This way, they can better position their products to achieve higher sales and growth in this competitive market.