Introduction

The data presented here is sourced from the TikTok U.S. market for the week of 2025/01/26 - 2025/02/01. This data on solar & wind power products is of great significance as it provides insights into consumer preferences and market trends in the U.S. for this specific category. It helps both consumers to make informed choices and industry players to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data for solar & wind power products on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 showcases a diverse range of sales figures, growth trends, and price ranges. There are products with varying levels of popularity as indicated by the sold count. For instance, the 30W/10W Portable Solar Charger had a sold count of 121, while the Solar Panel Charger, 3W 5V Portable Solar Charger had a sold count of only 6.

The GMV Gross Merchandise Volume also varies significantly. The 100W Foldable Solar Panel kit with Controller had a GMV of 2449 with a whopping 675% GMV qoq Quarter on Quarter growth, while the SOLPERK Solar Panel Kit 20W 12V had a GMV of 3449.31 with a -31.68% GMV qoq.

Detailed Analysis

30W/10W Portable Solar Charger

This product, described as an Upgraded Foldable Solar Panel with 5V 3A Output, Ideal for Camping, Hiking and Compatible with Tablets & phones, had a sold count of 121 and a GMV of 9013.29 with a remarkable 419.66% GMV qoq. Its popularity could be attributed to its portability and wide compatibility, making it a convenient choice for outdoor enthusiasts who need to charge their devices on the go during activities like camping and hiking.

Portable Solar Panel Set

The Portable Solar Panel Set, which is an Outdoor Camping Hiking Equipment, Foldable & Durable Solar Panel Charger for Outdoor Phone Charging, had a sold count of 80 and a GMV of 631.2 with a -2.44% GMV qoq. Despite the slight decline in GMV qoq, it still managed to be among the top-selling products. Its appeal might lie in its durability and specific use for outdoor phone charging, which is a common need during camping and hiking trips.

SOLPERK Solar Panel Kit 20W 12V

The SOLPERK Solar Panel Kit 20W 12V, which comes with a Solar Battery Trickle Charger Maintainer + Upgrade Controller + Adjustable Mount Bracket for Boat Car RV Motorcycle Marine Automotive, had a sold count of 69 and a GMV of 3449.31 with a -31.68% GMV qoq. The decline in GMV qoq could be due to various factors such as increased competition from other similar products or changes in consumer preferences towards more portable or user-friendly options.

Summary

Overall, the solar & wind power industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a dynamic market with a mix of products experiencing growth and decline. Key factors influencing market performance include product features such as portability, compatibility, and durability, as well as consumer demand for outdoor charging solutions during activities like camping and hiking.

For industry practitioners, it is recommended to focus on enhancing product features that are most desired by consumers, such as improving portability and compatibility. Additionally, keeping an eye on emerging trends and competitors' offerings can help in staying ahead in this competitive market.