Introduction

The data presented here focuses on the Milk & Dairy category's best-selling products on TikTok U.S. during the week of 2025/01/26 - 2025/02/01. The source of this data provides valuable insights into consumer preferences and market dynamics within this specific segment. Understanding these trends is crucial for both consumers looking for popular products and industry players aiming to stay competitive in the market.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of sales and growth trends within the Milk & Dairy category on TikTok U.S. during the specified week. The sold count varies significantly among the products, with some having higher sales volumes while others are relatively lower. For instance, the Binggrae Flavored Milk Drink, Banana Flavor 200ml * 6 Cartons had a sold count of 113, which is quite high compared to products like Milky Sip Milk Flavoring Straws 4 Packs Each 5 Straws in Chocolate, Strawberry, Cookies & Cream, Cotton Candy! Sugar Sweet Drink which had a sold count of only 5.

In terms of GMV Gross Merchandise Volume, there are also notable differences. The Whey Protein Gourmet Flavors - Free Cluten, au naturale supplement, Fast Absorption - 20 Servings for Muscle Building had a GMV of 1050, while the Lean Whey™ Iso Hydro Gourmet Protein 1lb had a GMV of 809.72. The GMV also shows different growth rates or declines compared to the previous period GMV qoq. Some products experienced growth, like the Binggrae Coffee Flavored Milk Drink 200mlx6 with a GMV qoq of 105.07%, while others had significant declines, such as the Lean Whey™ Iso Hydro Gourmet Protein 1lb with a GMV qoq of -87.08%.

Detailed Analysis

Binggrae Flavored Milk Drink, Banana Flavor 200ml * 6 Cartons

This product had a relatively high sold count of 113 and a GMV of 1009.09. However, it did experience a GMV qoq decline of -8.87%. One possible reason for the decline could be increased competition from other flavored milk drinks or changes in consumer preferences towards different flavors or types of dairy products. Despite the decline, its consistent sales volume indicates that it still holds a significant market share within the flavored milk drink segment.

Whey Protein Gourmet Flavors - Free Cluten, au naturale supplement, Fast Absorption - 20 Servings for Muscle Building

With a sold count of 35 and a GMV of 1050, along with a positive GMV qoq of 9.38%, this whey protein product is performing well. The growth could be attributed to the increasing trend of fitness and muscle building among consumers. As more people focus on their physical health and fitness goals, the demand for high-quality protein supplements like this one is likely to increase. Its "free gluten" and "fast absorption" features may also be attracting customers who are health-conscious and looking for effective supplements.

Farm Fed Axe & Sledge Whey Isolate Protein

This product had a sold count of 32 and a GMV of 1311.04, but a significant GMV qoq decline of -42.36%. The decline could be due to various factors such as changes in marketing strategies by competitors, or perhaps a shift in consumer perception towards other protein sources or brands. It's important for the brand to analyze these factors closely to regain its market position.

Summary

Overall, the Milk & Dairy industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a dynamic landscape with diverse sales and growth trends. Key factors influencing market performance include consumer preferences for different flavors and types of dairy products, the growing trend of fitness and health-consciousness driving the demand for protein supplements, and the impact of competition among brands. For industry practitioners, it's crucial to stay updated on these trends, continuously innovate their products to meet changing consumer demands, and develop effective marketing strategies to stand out in the competitive market.