Introduction

The data presented here is sourced from TikTok's analytics for the week of 2025/01/26 - 2025/02/01, focusing on the Luggage & Bags category. This data is of great significance as it provides insights into consumer preferences and market dynamics within the US market. It helps both consumers to make informed choices and industry practitioners to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data for the best-selling luggage & bags on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a diverse range of products. The sold count varies significantly among different items, with some products like the "Purse Light Bag Light Handbag Light Sensor Light girls‘ gift" having a sold count of 3327, while others like "The Iris Carry All Wallet #8036-5 Phone Wallet for Everyday Use with RFID Protection" had a sold count of 1463. The GMV Gross Merchandise Volume also fluctuates widely, from 1.18万 for "The Original Iris Wallet #8036-1 Stylish Design for Everyday Use" to 8.83万 for "LOVEVOOK Valentine's Day Canvas Laptop Tote Bag 15.6 and 17.3 inches for Women with Clutch Purse, Lightweight Tote Bag with 2 Cup Holder, Purses for Women, Large Capacity Computer bag for Work, Office, Casual, Gift for Valentine's Day". Additionally, the GMV qoq Gross Merchandise Volume quarter-on-quarter percentages range from significant growth like 193.74% for the LOVEVOOK Valentine's Day Canvas Laptop Tote Bag to declines such as -58.97% for the "Women's Fashionable Plain Color Leather Bag, Casual Versatile Handbag with Lock Design, Trendy All-match Handbag for Daily Use, Valentine's Day, Gift for Her".

Detailed Analysis

Valentine's Day Themed Bags

Products like the "LOVEVOOK Valentine's Day Canvas Laptop Tote Bag" and "LOVEVOOK Valentine's Day Colorblock Carry-On Travel Backpack" had impressive sales figures. The tote bag had a sold count of 1995 and a GMV of 8.83万 with a remarkable GMV qoq growth of 193.74%. The backpack also fared well with a sold count of 1474 and a GMV of 7.75万 and a positive GMV qoq growth of 18.53%. The Valentine's Day theme likely contributed to their popularity as they are presented as ideal gifts for the occasion. Consumers might be more inclined to purchase such items during this time to give as presents, thus driving up the sales.

Women's Handbags

The "Purse Light Bag Light Handbag Light Sensor Light girls‘ gift" had a relatively high sold count of 3327. This could be due to its appealing design and functionality that caters to a wide range of consumers, perhaps especially popular among younger girls as indicated by the "girls‘ gift" in the name. On the other hand, the "Women's Fashionable Plain Color Leather Bag" had a sold count of 2461 and a significant negative GMV qoq of -58.97%. The decline could be attributed to various factors such as competition from other similar products, changes in consumer preferences towards more trendy or functional alternatives, or even pricing issues if it is not competitively priced compared to other handbags in the market.

Wallets

The "GSOIAX Men's Slim Wallet with RFID Blocking" had a sold count of 1913 and a GMV of 3.22万 with a small negative GMV qoq of -9.91%. The "The Original Iris Wallet #8036-1 Stylish Design for Everyday Use" had a sold count of 1577 and a GMV of 1.18万 with a positive GMV qoq of 17.65%. The difference in performance could be due to factors like brand recognition, features offered such as RFID blocking in the GSOIAX wallet, and pricing. The GSOIAX wallet might be more appealing to consumers who are concerned about security and are willing to pay a bit more for that feature, while the Iris wallet might attract those who are more focused on style and a lower price point.

Summary

Overall, the luggage & bags industry on TikTok US during the week of 2025/01/26 - 2025/02/01 shows a mix of trends. Valentine's Day themed products had a significant boost in sales, indicating the importance of timely marketing and product offerings related to holidays. The performance of different types of bags and wallets varied widely, influenced by factors such as design, functionality, brand, and pricing. For industry practitioners, it would be advisable to closely monitor consumer preferences and market trends, focus on product innovation to stay competitive, and strategically time product launches and marketing campaigns around holidays and other events to maximize sales.