Introduction

The data presented here focuses on the best-selling health products on TikTok US during the week of 01/26 - 02/01 2025. The source of this data is Gloda, which provides valuable insights into the market trends and consumer preferences within the health product category on this popular social media platform. Understanding this data is crucial for both consumers who are looking for reliable health products and for market players aiming to strategize their marketing and sales efforts effectively.

Analysis and Conclusions

Data Overview

The chart data reveals a diverse range of health products that have achieved significant sales during the specified week. The sold count varies across different products, with some reaching over 20,000 units sold, while others are around 10,000 or more. The Gross Merchandise Volume GMV also shows a wide spread, ranging from around $220,000 to over $570,000. In terms of growth trends, the GMV Quarter-on-Quarter qoq percentages vary greatly, from significant increases like 414.35% to decreases such as -30.07%.

Detailed Analysis

Neuro Energy Caffeine Nootropics

The Neuro Energy Caffeine Nootropics product had a sold count of 21,900 units and a GMV of $560,300 with an astonishing GMV qoq growth of 414.35%. This could potentially be due to its unique combination of ingredients like L-theanine, Caffeine, Vitamin B12, and Vitamin B6, which may appeal to consumers looking for an energy and focus boost without sugar. The peppermint flavor might also add to its attractiveness, making it a popular choice among TikTok users during that week.

Rosabella Moringa Capsules

Rosabella Moringa Capsules sold 17,500 units and had a GMV of $431,100 with a GMV qoq growth of 73.72%. The focus on immune support, gut health, and being a source of vitamins likely contributed to its success. As consumers are increasingly conscious about their health, products that offer multiple health benefits like these capsules tend to gain popularity on platforms like TikTok.

URO Women's Probiotics

URO Women's Probiotics had a sold count of 16,500 units and a GMV of $425,500 with a relatively modest GMV qoq growth of 1.23%. Its specific formulation for women's pH balance with prebiotics and a probiotic blend might be the key factor attracting its target customer base. However, the relatively low growth rate could indicate a more stable but perhaps less rapidly expanding market segment compared to some other products.

Goli Ashwagandha & Vitamin D Gummy

The Goli Ashwagandha & Vitamin D Gummy, both in single and multiple bottle packs, showed significant sales. The single pack had a sold count of 16,200 units and a GMV of $226,800 with a GMV qoq growth of 44.86%, while the 3-bottle pack sold 11,700 units and had a GMV of $431,400 with a growth of 46.61%. Being America's #1 Ashwagandha Brand, along with its vegan, non-GMO, and other healthy attributes, likely contributed to its popularity. The gummy form also makes it more appealing to consumers who prefer a convenient and tasty way to consume supplements.

Yerba Magic | Yerba Mate Instant Tea Powder

Yerba Magic's Yerba Mate Instant Tea Powder sold 15,400 units and had a GMV of $544,500 with a GMV qoq growth of 60.28%. The peach mango flavor and the fact that it offers 30 servings could be reasons for its high sales. Yerba Mate is known for its energy-boosting properties, and the instant powder form makes it convenient for consumers to prepare and consume, which might have led to its strong performance on TikTok during that week.

Reus Research NR900

The Reus Research NR900, an NAD+ Supplement, had a sold count of 14,300 units and a GMV of $570,600. However, it had a negative GMV qoq growth of -26.84%. Despite its benefits for skin aging support, energy, and focus, the decline in growth could be due to various factors such as increased competition from other similar products or changes in consumer preferences within the supplement market during that period.

BetterAlt GOLD+ Shilajit Honey Sticks

BetterAlt GOLD+ Shilajit Honey Sticks sold 13,500 units and had a GMV of $400,200 with a negative GMV qoq growth of -30.07%. While it is lab-tested for purity and claims to help improve energy and stamina, the decline in sales growth might suggest that it faced challenges in maintaining or increasing its market share. This could be related to factors like marketing strategies or emerging competitors in the dietary supplement healthcare vitamin segment.

Snap Supplements - Nitric Oxide Booster

Snap Supplements - Nitric Oxide Booster sold 12,100 units and had a GMV of $447,000 with a GMV qoq growth of 15.4%. Its offer of a free prostate health bundle along with its natural supplement capsules that support blood circulation and prostate health might have been the driving factors behind its growth. This shows that bundling and targeting specific health concerns can be effective marketing strategies on TikTok.

Micro Ingredients Oregano Oil with Black Seed Oil

Micro Ingredients Oregano Oil with Black Seed Oil sold 11,700 units and had a GMV of $387,700 with a GMV qoq growth of 128.01%. The combination of oregano oil and black seed oil, which are both known for their potential health benefits, might have attracted consumers. The significant growth could indicate that this product is gaining popularity and perhaps filling a niche in the health product market on TikTok.

Summary

Overall, the health product market on TikTok US during the week of 01/26 - 02/01 2025 was quite dynamic. Key factors influencing market performance include product features such as unique ingredient combinations, targeted health benefits, and convenient forms like gummies or instant powders. Marketing strategies like bundling and emphasizing product purity and quality also play a role. For industry practitioners, it is recommended to focus on these aspects. Continuously innovating product formulations to meet consumer demands, highlighting unique selling points in marketing campaigns, and closely monitoring market trends and competition will be crucial for maintaining or increasing market share in this competitive and evolving market.