Introduction

The data presented here regarding the Toys & Hobbies category on TikTok U.S. is sourced from relevant market analytics for the week of 01/26 - 02/01, 2025. This data is of significant importance as it provides valuable insights into what consumers in the U.S. market are interested in when it comes to toys and hobbies. It helps both consumers to stay updated on popular products and industry players to strategize their marketing and production efforts.

Analysis and Conclusions

Data Overview

The chart data for the Toys & Hobbies best-selling products on TikTok U.S. during the specified week showcases a diverse range of sales figures, growth trends, and price ranges. Some products experienced significant growth, while others saw a decline. For instance, the '28Pcs Kids Valentines Cards Mochi squishy Toys with Glow-in-The-Dark / Glitter Mochi / Animal Mochi Squishy Stress Relief Classroom Exchange Prizes Valentine Party Favor Toy 2025 Valentine Exchange Cards' had a sold count of 6482 with a GMV Gross Merchandise Volume of 11.92万 and a GMV qoq Quarter-on-Quarter Growth of GMV of 73.57%. On the other hand, the 'U.S. Civics Test Flash Cards Combo Set with Bilingual Booklet - English/Spanish' had a sold count of 3874, a GMV of 2.47万, and a GMV qoq of -48.48%.

Detailed Analysis

Valentine's Day Themed Toys

Products like the 'Luna Bean Hand Casting Kit - Valentines Day Gifts for Her Wife Him Men Husband, Engagement Gifts for Couples Anniversary Wedding Bridal Shower, Mom Kids Valentine’s Girlfriend Boyfriend Hand Molding' and the 'HOW DEEP WILL YOU GO? For Lovers - Deep Question Card Game For Couples, Boyfriend, Girlfriend, Husband, Wife, Perfect Valentine's Day Gift For' saw significant growth during this week. The Luna Bean Hand Casting Kit had a sold count of 2945, a GMV of 13.04万, and a GMV qoq of 106.22%. The card game had a sold count of 1067, a GMV of 2.13万, and a GMV qoq of 110.19%. This could be attributed to the approaching Valentine's Day, as consumers were likely looking for unique and personalized gifts for their loved ones.

Squishy and Stress Relief Toys

The '28Pcs Kids Valentines Cards Mochi squishy Toys with Glow-in-The-Dark / Glitter Mochi / Animal Mochi Squishy Stress Relief Classroom Exchange Prizes Valentine Party Favor Toy 2025 Valentine Exchange Cards' and the '28Pcs Dessert Squishy Toys Keychains with Kids Valentines Cards For Classroom Exchange Gifts 2025 Valentine Exchange Cards / 28Pcs Kids Valentines Cards With Glitter Mochi Squishy Toys' were also popular. The former had a sold count of 6482 and the latter had a sold count of 1365. Squishy toys are often popular for their stress-relieving properties, and with the Valentine's Day theme added, they became even more appealing to consumers, especially those looking for classroom exchange gifts or party favors.

Educational and Card Games

The 'U.S. Civics Test Flash Cards Combo Set with Bilingual Booklet - English/Spanish' had a decline in GMV qoq -48.48%. This could be due to various factors such as competition from other educational products or a lack of targeted marketing during this period. However, the 'Funny Playing Card Deck' had an astonishing GMV qoq of 1160.26% with a sold count of 2886 and a GMV of 4.33万. The unique selling point of this playing card deck might have attracted consumers, perhaps its design or the way it was promoted on TikTok.

Summary

Overall, the Toys & Hobbies industry on TikTok U.S. during the week of 01/26 - 02/01, 2025, was characterized by a mix of trends. Valentine's Day themed products had a significant boost in sales, indicating the influence of upcoming holidays on consumer purchasing decisions. Stress-relieving toys like squishy toys also remained popular. For industry practitioners, it is crucial to keep an eye on upcoming holidays and events to align product offerings and marketing strategies accordingly. Additionally, highlighting unique features and benefits of products, as seen with the successful playing card deck, can lead to increased sales and growth in the highly competitive Toys & Hobbies market on TikTok U.S.