Introduction

The data presented here is sourced from TikTok's insights on the U.S. market for pet supplies, specifically for the week of 2025/01/26 - 2025/02/01. This chart data is of significant importance as it provides a snapshot of what consumers in the U.S. are purchasing in the pet supplies category on TikTok. It helps both consumers to stay updated on popular products and industry players to understand market trends and consumer preferences.

Analysis and Conclusions

Data Overview

The chart data for pet supplies on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 shows a diverse range of products in terms of sales and growth trends. The sold count varies across different products, with some having higher numbers like the 'NPS 2025 Release Dog Bark Deterrent Device' with 1854 units sold, while others like 'Freezball' had 970 units sold. The GMV Gross Merchandise Volume also shows a wide range, from $6242.25 for 'Catnip Ball for Cats' to $60,800 for '【LimitedTimeFlashSale】Geoorood Dog Grooming Vacuum'. Growth trends are equally diverse, with some products showing significant growth like 'oneisall Cat Water Fountain' with a 808.85% GMV qoq Quarter on Quarter increase, while others like 'Freezball' had a -71.99% GMV qoq decrease.

Detailed Analysis

NPS 2025 Release Dog Bark Deterrent Device

This product had a sold count of 1854 units and a GMV of $55,600. However, it experienced a -8.28% GMV qoq decrease. One possible reason for this could be increased competition in the dog bark deterrent market. Maybe new products with more advanced features or better marketing strategies have emerged, causing a slight dip in the sales growth of this particular device.

K.O.E. 16oz Concentrate - Kennel Odor Eliminator

With 1494 units sold and a GMV of $31,700, this product had a remarkable 48.2% GMV qoq increase. The non-enzymatic formula and the fresh original scent might be attracting more customers. Additionally, effective marketing on TikTok highlighting its odor-eliminating capabilities could have contributed to its growth.

oneisall Cat Water Fountain

This cat water fountain had a sold count of 1027 units and a GMV of $20,500. The astonishing 808.85% GMV qoq increase could be due to several factors. The 3 replacement filters, 304 stainless steel construction, and the visual water level window with LED might be appealing features for cat owners. Moreover, it could have received more exposure on TikTok during the week, leading to increased sales.

Summary

The pet supplies industry on TikTok U.S. during the week of 2025/01/26 - 2025/02/01 was characterized by a mix of growth and decline among different products. Key factors influencing market performance include product features, marketing strategies on TikTok, and competition. For industry practitioners, it is recommended to focus on enhancing product features to stand out, leveraging TikTok's marketing capabilities effectively to increase exposure, and keeping a close eye on competitors to adapt strategies accordingly.