Introduction

The data presented here is sourced from TikTok's analytics for the US market, specifically focusing on the week of 2025/01/26 - 2025/02/01. This chart of best-selling shoes is of great significance as it provides valuable insights into consumer preferences and market trends within the footwear industry. It allows both consumers to stay updated on popular choices and industry practitioners to strategize their marketing and production efforts accordingly.

Analysis and Conclusions

Data Overview

The chart data showcases a diverse range of shoe products in terms of style, function, and price. The sales figures vary significantly, with some products selling in the thousands while others have more modest numbers. The growth trends, measured by the GMV QoQ Gross Merchandise Volume Quarter-on-Quarter, also show a wide disparity. Some products have experienced substantial growth, such as the Espadrille Peep Toe Espadrilles Wedges Sandals with a remarkable 269.87% growth, while others have seen declines, like the Women's 2024 Street Fluffy Fur Snow Boots with a -15.07% change.

Detailed Analysis

Men's Lace Up Low Top Anti Piercing & Anti Smashing Safety Shoes

This product sold 3499 units and had a GMV of 11.05万. With an 8.28% GMV QoQ growth, it indicates a steady performance. Its features like anti-piercing and anti-smashing, along with a rotating button, likely appeal to those in need of safety footwear for outdoor work or healthcare settings.

Women's Fashionable Lace Up Contrast Binding German Trainers

Selling 2252 units and achieving a GMV of 3.78万 with an 80.74% GMV QoQ growth, these trainers are clearly popular. Their fashionable design and breathable comfort make them a great choice for daily wear and sports training, attracting consumers looking for both style and functionality.

Soft Elastic Breathable Shoe Insoles

Although the sold count of 2069 is decent, the GMV of 2172.45 is relatively low compared to other products. The 1.87% GMV QoQ growth suggests a more stable but less explosive market for this type of insole. Its comfort features like being sweat absorbent and lightweight likely target consumers seeking added comfort in their footwear.

Women's Fashion Leopard Print Lace Up Low Top Sneakers

With 2046 units sold and a GMV of 2.04万, along with a 69.43% GMV QoQ growth, these sneakers are a hit among women. The leopard print design and casual comfort for daily wear contribute to their popularity, appealing to those who want to make a stylish statement while staying comfortable.

EVELLYHOOTD Winter Warm Flat Padded Ankle Snow Boots

Selling 1863 units and having a GMV of 4.55万 with a 41.27% GMV QoQ growth, these snow boots offer warmth and durability. The genuine suede and faux fur lining, along with water splash-proof features, make them suitable for winter conditions, attracting consumers preparing for cold weather.

Women's 2024 Street Fluffy Fur Snow Boots

Despite selling 1709 units and having a relatively high GMV of 6.92万, the -15.07% GMV QoQ growth indicates a decline in popularity. Their soft warm mid-calf design might still appeal to some, but perhaps competition or changing fashion trends have affected their sales this week.

HOBIBEAR Barefoot Minimalist Shoes

With 1566 units sold and a GMV of 6.26万, along with a 69.11% GMV QoQ growth, these shoes are trending. Their zero drop and wide width design, along with being canvas slip-on sneakers, offer a unique combination of comfort and style, appealing to a wide range of consumers.

Women's Plain Pattern Medium Width Pointed Toe Textile Flat Shoes

Selling 1404 units and achieving a GMV of 1.01万 with a 19.29% GMV QoQ growth, these flat shoes provide a casual and comfortable option for daily wear. Their plain pattern and medium width design likely target consumers looking for a simple yet practical footwear choice.

Espadrille Peep Toe Espadrilles Wedges Sandals

The outstanding 269.87% GMV QoQ growth of these sandals, along with 1387 units sold and a GMV of 2.3万, shows their rapid rise in popularity. Their peep toe design, hollow out buckle decor, and suitability for various occasions like beach parties and back to school make them a trendy choice.

EVELLYHOOTD Braided Leather Outdoor Suede Slippers

Although selling 1372 units and having a GMV of 4.32万, the -39.82% GMV QoQ growth indicates a significant decline. Their mini platform boots with fluffy fur lining design might have faced competition or changing consumer preferences this week.

Summary

The footwear industry on TikTok US during the week of 2025/01/26 - 2025/02/01 was characterized by a diverse range of products with varying sales performances and growth trends. Key factors influencing market performance include product features such as comfort, style, and functionality, as well as seasonality and changing fashion trends. For industry practitioners, it is recommended to closely monitor these trends, focus on product innovation to meet consumer demands, and leverage TikTok's platform for effective marketing to reach a wider audience.