Introduction

The data presented here is sourced from TikTok's U.S. market analytics for the week of 01/26 - 02/01 2025, focusing on the Home Supplies category. This data is of great significance as it provides valuable insights into consumer preferences and market trends within the home supplies segment on TikTok. It helps consumers make informed choices and enables industry players to strategize their marketing and product offerings effectively.

Analysis and Conclusions

Data Overview

The chart data for the best-selling home supplies on TikTok U.S. during the specified week reveals a diverse range of products in terms of sales volume, growth trends, and price ranges. Some products witnessed significant growth, while others experienced declines.

Detailed Analysis

Room and Linen Spray - Over 30 Fragrances

This product had a sold count of 1.67万 approx. 16,700 with a GMV Gross Merchandise Volume of $5.93万 approx. $59,300 and a remarkable GMV qoq Quarter-on-Quarter Growth of 56.41%. The high sales and growth could be attributed to its wide range of fragrances, appealing to a broad spectrum of consumers who are looking to freshen up their living spaces with pleasant scents.

Highly Scented Mop Soap Concentrated Formula 32oz/900g Household Cleaning

With a sold count of 1.1万 approx. 11,000 and a GMV of $14.06万 approx. $140,600, it had a GMV qoq of -15.37%. Despite the decline in growth, its relatively high GMV indicates that it still holds a significant market share. The concentrated formula might be attractive to consumers looking for an effective and long-lasting cleaning solution for their floors.

Upholstery Deodorizer 16 oz. Household Scented

It had a sold count of 7,170 and a GMV of $4.29万 approx. $42,900 with a GMV qoq of -2.22%. The slight decline in growth could be due to increased competition in the deodorizer market or changes in consumer preferences towards other types of home freshening products.

Aurora/water Ripple Projector Light, 1/2 Counts USB Rechargeable 16 Colors Led Projector Lamp with Remote Control, Northern Lights Ambient Light, Room Decor, Living Room Decor

This decorative light had a sold count of 6,084 and a GMV of $2.91万 approx. $29,100 with a significant GMV qoq of -36.46%. The large decline in growth might be because it is a more discretionary purchase compared to essential home supplies. Consumers might be cutting back on such non-essential decor items during the period.

Luxurious 8 oz Room & Linen Sprays - Refreshing Home Fragrance Collection

With a sold count of 4,329 and a GMV of $2.6万 approx. $26,000 and a GMV qoq of 38.26%, this product is showing promising growth. Its luxurious branding and refreshing fragrance collection could be driving its sales, appealing to consumers who want to add a touch of luxury to their home environment.

2oz Alluring Scented Oil for Home Fragrance - Long-Lasting and Tranquilizing

It had a sold count of 3,882 and a GMV of $2.72万 approx. $27,200 with a GMV qoq of 8.89%. The steady growth could be due to its long-lasting and tranquilizing properties, making it an attractive option for consumers seeking a calming home fragrance.

32 oz Luxury Powder Detergent - Clean ingredients

With a sold count of 3,803 and a GMV of $4.37万 approx. $43,700 and a GMV qoq of -15.81%, this detergent still manages to have a decent GMV despite the decline in growth. The emphasis on clean ingredients might be appealing to health-conscious consumers, but competition or pricing factors could be affecting its growth rate.

Mayicivo Valentine's Day Gifts Birthday Gifts for Women Self Care Gifts Get Well Soon Gifts Ocean Relaxing Spa Gifts Care Package Unique Anniversary Blue Gifts Basket Kit with Flannel Blanket for Mother Wife Bset Friend Sister Her

This gift package had a sold count of 3,799 and an astonishing GMV of $17.48万 approx. $174,800 with a huge GMV qoq of 329.23%. The high growth and significant GMV could be attributed to the occasion-specific nature of the product. With Valentine's Day approaching assuming it's relevant to the time period, it likely attracted a lot of buyers looking for a comprehensive and thoughtful gift for their loved ones.

Squeezable Soy Wax 3oz Pouch | Heavily Fragranced | Hand Poured

It had a sold count of 3,481 and a GMV of $1.74万 approx. $17,400 with a GMV qoq of 72.69%. The high growth rate could be due to its unique selling points such as being hand-poured and heavily fragranced, appealing to consumers who prefer artisanal and strongly scented home products.

SEASONAL CLOSE OUT - 2 oz Scent Diffuser Oils - Premium Quality for Home Ambiance

With a sold count of 3,418 and a GMV of $2.05万 approx. $20,500 and a GMV qoq of -20.69%, the decline in growth might be related to the seasonal close-out nature of the product. Consumers might be less inclined to purchase such products as they approach the end of their season or availability.

Summary

The home supplies industry on TikTok U.S. during the week of 01/26 - 02/01 2025 shows a mix of trends. Factors such as product features like fragrance variety, clean ingredients, occasion relevance Valentine's Day gifts, and marketing uniqueness hand-poured, artisanal significantly influence market performance. For industry practitioners, it would be advisable to focus on enhancing product features that appeal to consumer preferences, leveraging occasion-based marketing opportunities, and highlighting unique selling points to drive sales and growth in this competitive market.